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Ford Goes Further At The Red Bull X-Fighters World Tour Dubai Stop
(8 April 2013)
Various activations leading up to the event include a unique challenge on the Burj Khalifa steps, offering exclusive VIP seats with unique view to the X-Fighters action


 

Ford is joining the Dubai stop of the Red Bull X-Fighters World Tour in an action-packed day at the Mohammed bin Rashid Boulevard, in Downtown Dubai this weekend, as one of the official sponsors. The event, under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Sports Council, returns on its third year in the vibrant Emirate, on Friday April 12th.

As official automotive partner of the Middle Eastern leg of the Red Bull X-Fighters World Tour, Ford is featuring a number of engaging activations leading up to, and during, the event, while showcasing a dynamic array of youth appealing models including the Built Ford Tough and highly capable F-150 SVT Raptor trucks, the adrenaline-packed Focus ST and Mustang GT, the high-performance Edge Sport, as well as the twin turbo charged Explorer Sport.

Paul Anderson, Ford Middle East’s Regional Marketing director said: “We’re excited to partner with Red Bull to bring the X Fighters back to Dubai this year. This is a great platform for us to showcase the hottest Ford models and the Built Ford Tough trucks while engaging the youth with the latest and coolest technologies that Ford offers today.

“Fans of Red Bull X-Fighters will be delighted with the multiple activities we’ve got lined up for them. The public will get a chance to test their mettle in racing via remote-controlled races and action-packed simulator rides, which not only will get them to win some really cool prizes but will give a lucky winner and his friends to experience an exclusive VIP front seat right where the action is at the track,” Anderson added.

Ford Action All The Way
Red Bull X-Fighters fans can join Ford’s activation area at the Burj Khalifa steps to score the fastest time for the remote controlled F-150 Raptor off road track. One lucky winner will win an exclusive seat for him and his friends right on the track where they can witness and live the adrenaline-packed stunts from the back of an F-150 Raptor. Ford Middle East followers on Twitter have a chance to win exciting prizes if they spot the Red Bull X-Fighters F-150 trucks roaming around Dubai leading up to the event day, or even win tickets by tweeting back answers to the daily challenges.

During the day of the event, fans can experience the thrills of an off-roading experience with the Ford F-150 Raptor simulator ride which will allow the top score holder to walk away with a cool F-150 Raptor remote controlled unit. Besides catching some really cool photographs and get the chance to win a Ford Mustang for the weekend, Red Bull X-Fighters fans visiting the Ford activation area will get to check out first-hand the latest Ford product range featuring the highly-acclaimed Ford Mustang GT, the hottest hot hatch in town, the Focus ST, together with the high performance Ford Edge Sport as well as the twin-turbo-charged Explorer Sport featuring Ford’s powerful EcoBoost engine technology.

But perhaps one of the coolest shows, besides the Red Bull X-Fighters stunts to be expected that day, is a not-to-be missed drifting session with Abdul Hadi Qahtani, Captain of the Al Jazirah Ford Racing Team, as he brings the roar of 500hp down to the ground in his mean Mustang RTR-D. Qahtani, holder of 15 regional drifting titles is set to deliver only what Mustang and muscle car fans would expect: lots of engine roar, smoke and the usual rear-wheel drive power of America’s true muscle car.


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