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Al-Futtaim Automotive Group Takes Pole Position At Al Badia Golf Club As Main Sponsor Of Dubai Festival City Challenge Tour Grand Final
(2 October 2013)


Al-Futtaim Automotive Grouphas agreed terms with the European Challenge Tour fora sponsorship package of branding, VIP hospitality and Pro-Am rights during the Dubai Festival City Challenge Tour Grand Final hosted by Al Badia Golf Club.

The partnership will be effective from October 31 to November 3, 2013 when the inaugural Dubai Festival City Challenge Tour Grand Final will be held at Al Badia’s18-hole championship golf course designed by the renowned golf course architect Robert Trent Jones II.

The €330,000 Dubai Festival City Challenge Tour Grand Final is the first European Challenge Tour event to be staged in the United Arab Emirates and will feature the top 45 players on the Challenge Tour rankings.

“The UAE government has consistently supported golf as a strategic growth vehicle for quality leisure tourism and the MICE sectors and by tying up with the Challenge Tour, Al-Futtaim brings its leadership in the automotive sector to a local audience of avid golf fans while helping further promote Dubai as a golf destination to international markets,” said Len Hunt, President, Al-Futtaim Automotive Group.

“This increasing appeal of golf as a spectator sport in the UAE, the region and beyond and its strategic importance and contribution to the country’s diversification drive was the driving force behind our decision to put ink to paper in order to commit to this event.

“With a significant prize fund and a magnificent golf course as its key assets, this will be an event that will further cement Dubai’s reputation as a 5-star global golfing destination in front of a global audience of hundreds of millions and Al-Futtaim is proud to contribute to this effort,” added Hunt.

As part of its contribution to the event, 60 Al-Futtaim Automotive Group guests will have the chance to rub shoulders with golf’s future superstars and participate in the Pro-Am on October 30thbefore all 45 qualifiers will tee-offas they embark on the 72-hole, four-day tournament to play for the 15 available European Tour Cards granting full membership to the European Tour for the 2014 season over Al Badia’s iconic 7,330 yard golf course.

Entrance for spectators to the tournament is complimentaryandorganisers believe that the tournament will become one of the most prominent sporting occasions on the UAE calendar and a true showcase for Dubai Festival City.

The Dubai Festival City Challenge Tour Grand Final hosted by Al Badia Golf Club is supported by the Dubai Sports Council, the Emirates Golf Federation and the Arab Golf Federation.

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