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Dubai Duty Free Participates In Dubai Cares
(9 February 2014)

 

Over 100 Dubai Duty Free management and staff participates in the 5th edition of Dubai Cares “Walk for Education” along with several thousand other UAE residents and organisations.

The “Walk for Education” which took place on a breezy Friday morning of 7th February along the stretch of Jumeirah Beach Road, a 3-kilometers walk that symbolizes the distance children in developing countries walks every day to go to school.

Organised by Dubai Cares which was founded in 2007 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Walk for Education 2014 is part of a series of local initiatives by the philanthropic organisation to engage the UAE community in support of improving children’s access to quality primary education worldwide.

Dubai Duty Free’s Executive Vice Chairman, Colm McLoughlin commented on the initiative:”Dubai Cares is such an ambitious project and it is fantastic to see such a huge response from the community that continues to grow each year. We are delighted to lend our support to this initiative which will have a far reaching impact for generations to come.”

Over the past three decades, Dubai Duty Free has contributed to various charities around the globe, and Dubai Cares is one of those charities that the operation has been supporting since its inception.

In 2007, Dubai Duty Free pledged US$5.4 million donation to the charity while in 2010, they had teamed up to launch a range of merchandise for retail by the operation featuring the Dubai Cares logo to help raise awareness of Dubai Cares and all of the good work that it undertakes. Introduced in May, the initial response to the Dubai Cares branded merchandise has been very positive wherein Dubai Duty Free donated a percentage of the proceeds from each item sold directly to Dubai Cares. 

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