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Al Ghurair Retail Winstop "Dubai Service Excellence Scheme" Awards From Dubai Economic Department
(15 July 2014)


Al Ghurair Retail was awarded the ‘Best Service Performance Outlet & Best Service Performance Brand 2014’ by the Department of Economic Development during a ceremonial event attended by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai.

His Highness Sheikh Maktoum Bin Mohammad Bin Rashid Al Maktoum, Deputy Ruler of Dubai awarded the trophies to Keith Flanagan, General Manager of Al Ghurair Retail and his team.

From the Best Service Performance Outlet title bagged by THE FACE SHOP for its Century Mall branch to the Best Service Performance Outlet honour received by Triumph for its Abu Dhabi Mall branch, the awards are the proud result of specific corporate efforts in a clearly defined direction. As Mr. Flanagan said, “We are truly honored to have won these distinctive awards. At Al Ghurair Retail we are constantly striving to achieve excellence in all our operations and performance, especially when it comes to offering an exceptional experience to our customers”. A philosophy that was successfully reflected through the Best Service Performance Brand accolade awarded to the Triumph brand.

“These awards mean we are in the right direction of achieving the excellence standards set by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai and his vision for ranking Dubai with all its entities and businesses as being the number one in the world”,he added.

Aimed at promoting excellence in customer service standards in the private sector, the DED recognizes businesses that offer excellent service for their customers. The Dubai Service Excellence Scheme is designed to gain customerconfidence and to make the experience of shopping in Dubai a pleasurable one. The scheme binds all participating businesses to a common code of business ethics and core criteria for customer service excellence.

The Dubai Service Excellence Scheme is suited to all businesses, especially businesses from the service sector where customer service is the single most differentiating factor between the business competitors. It helps differentiate businesses through a reputation of service excellence based on customer-focused and quality driven culture. This is underpinned by a commitment to the highest ethical staffbehaviour coupled with providing and supporting products and services of value and integrity.


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