Etisalat Launches Region’s First Smartphone Protection Plans In Partnership With AXA #Dubai - Dubai City Guide
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Etisalat Launches Region’s First Smartphone Protection Plans In Partnership With AXA
(23 July 2014)


Etisalat, the UAE’s leading telecommunication services provider, has launched the region’s first Smartphone Protection Plans, which protect handsets within and outside UAE from theft and accidental damage.

The protection plans are priced at AED120 for a 6-month cover or AED250 for 12 months. Users can protect their devices against accidental damage including cracked screen, forced theft, liquid damage and defects not covered under phone’s existing warranty. The plans have been launched in partnership with leading insurance provider, AXA Insurance, and are available to all customers who purchase a new smartphone from Etisalat’s business centres or outlets in the UAE.

Smartphone Protection Plan is only available at the time of purchase of a new smartphone from Etisalat. It provides cover in addition to the normal manufacturer warranty for the device. If a customer whose device covered under smartphone protection plan is accidentally damaged, the customer can raise a claim with AXA Insurance directly. Depending on the nature of the damage, the device will either be repaired or replaced for the customer.

Commenting on the launch, Khaled ElKhouly, Chief Marketing Officer at Etisalat UAE, said, “Etisalat has been at the forefront offering its customers innovative products to meet their end-to-end requirements. Now, not only we are giving our customers the choice of the latest smartphones through our Smartphone

Plans, which offer free smartphones with data and minutes, we are also providing them with protection on smartphones that they purchase.

“Our competitively priced Smartphone Protection Plans provide our customers with complete peace of mind. Customers can be confident knowing that their phone is protected if anything were to happen to it. At a small price, they can enjoy greater comfort now than having to pay for a costly new phone later”, he added.

Customers can sign up for the plans when they purchase a new handset at any Etisalat Business Centre or retail outlet across the UAE. For more information, customers can visit


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