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World Premiere Of Transformers Live Show At Burjuman Electrifies Autobot Fans In Dubai
(3 August 2014)

 

Summer celebrations in Dubai kicked off with an action-packed start as characters from the popular TRANSFORMERS series landed in BurJuman for their first-ever stage performance in the Middle East, under license from Hasbro Inc.

Media attended a live stage performance on Saturday 2nd August to mark the opening weekend of the 10-day show and the launch of Dubai Summer Surprises 2014, a month-long festival of exciting family entertainment and fantastic shopping deals. After the show, journalists and their families enjoyed a Meet and Greet with the three legendary Cybertron inhabitants OPTIMUS PRIME, MEGATRON and BUMBLEBEE before catching the first photo opportunities with a yellow Camaro similar to the car in the movie franchise and TV series, newly on display in BurJuman.

Presented by Dubai Summer Surprises (DSS), in collaboration with BurJuman, ‘The Decepticon Clone’ mall event show will run until August 9th. The 20-minute show brings to life the AUTOBOTS and DECEPTICON MEGATRON along with two human actors in three performances daily at 6:00pm, 7:30pm and 8:50pm, each followed by Meet and Greet opportunities offering children the chance for a personal encounter with their favorite onscreen robots. 

“As one of the pioneering players in Dubai’s retail scene and a long-term strategic partner of DFRE events, BurJuman is looking forward to taking part in Dubai Summer Surprises once again. This year marks an important step in our strategic partnership as we collaborate with DSS to bring this highly popular global entertainment brand, TRANSFORMERS, to Dubai with a world premiere live show in the mall,” said Leigh Regan, Chief Operating Officer at BurJuman.

BurJuman will be displaying the yellow Camaro, similar to the car that transforms into BUMBLEBEE, until 5th September, where kids can pose with the car and win great prizes by sharing their pictures online.

Dubai Summer Surprises is organised by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing. DSS, which began on 2 August and will run until 5 September, promises a month-long festival of valuable shopping deals and fun-filled, family-oriented entertainment throughout the city.

 ‘The Decepticon Clone’ TRANSFORMERS  Show is produced and created by Invent Creative & Event Solutions, Hasbro’s official live events licensee in the region. More details of TRANSFORMERS activities and related promotions can be found on BurJuman’s Facebook page at. https://www.facebook.com/itsBurJuman. 

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