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Kiddie Fashion Show Grabs The Spotlight At Dubai Festival City Mall
(10 August 2014)

 

The much-awaited Modhesh Summer Fashion continued to wow visitors to Dubai Festival City Mall, as a total of 20 young fashionistas took centre stage on the second night of the week-long event. Children between the ages of 7 and 12 years, were spotted flaunting the latest summer collections of high street brands such as Skechers Kids and PS by Aeropostale.

Families and guests at the mall were glued to their seats, as participating kids strutted and posed, showcasing the colourful and trendy casual wear like professional models. Following the fashion show, a surprise element awaited the audience in the form of a dance performance by Dubai’s most lovable mascot, Modhesh. This special show garnered thunderous applause from the elated audience.

Before the fashion show kicked off, kids were welcomed to join the fun in the ongoing workshops inside the mall. With a diverse calendar of activities scheduled for each day, the second day of Modhesh Summer Fashion featured a Jewellery Workshop, which was combined with free face painting sessions.

Emirati nationals and siblings from Ajman, Sama Hatem Mohamed, Hana Hatem Mohamed and Hagar Hatem Mohamad, were at the event and in high spirits after indulging in a round of face-painting. An excited Sama said: “I’m very happy that my parents decided to take us to Dubai Festival City Mall today. It’s amazing to watch the fashion show. It actually inspires me to register for this event next year.”

Hana added, “We are all thrilled to be here. I like the event not only because of the fashion show but also because of Modhesh. I am a big fan of Modhesh, and it was great fun to see him groove.”

Meanwhile, Hagar was already making plans to convince her parents to buy her some of the fashion apparel selections that she spotted on the ramp. “I like the clothes that the children wore during the fashion show. I will ask my parents to buy me some of those,” she said with a smile.

On 9 August (Saturday), girls and boys will dazzle the mall-goers again during two fashion shows, showcasing trendy clothing and accessories by Max. The first show will begin at 6pm and the second show will be staged at 8:45pm, followed by a brief ceremony where Modhesh will come along to hand out goody bags to the participating kids.

In addition to the two fashion shows, guests attending the Modhesh Summer Fashion can look forward to a Jewellery workshop at 4:30pm where kids can use their creativity to design different types of accessories. The perfume emporium at 7:15pm, on the other hand, will teach kids to mix different ingredients to create a fragrance of their choice. Further, the free face painting area is open to visitors at all times from 4:30pm until closing time each day of the event.

Modhesh Summer Fashion, which will conclude on 12 August, gives children between the ages of 5 and 16 years, the unique opportunity to get their first taste of what it is like to be a model in the fashion industry. Participating kids are being placed in various groups based on their ages before they hit the ramp to showcase the latest apparel and accessories collections from leading fashion brands including Babyshop, Aeropostale, Skechers, Forever 21, Max, Stadium and Centrepoint.

The 17th edition of DSS is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and will run until 5 September this year, under the theme, “The Fun Side of Summer. 

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