Guest Posts, Link Building, SEO, Pay-Per-Click campaigns
Advanced Search
Download our Media Kit

 





Home / News / News Search
News Search
   

DAMAC Properties Joins Dubai Metro Naming Rights
(17 September 2014)

 

The Roads and Transport Authority (RTA) has signed a partnership agreement with DAMAC Properties whereby the latter has joined naming rights of the Dubai Metro Stations and sealed the naming right of the Dubai Marina Station on the Metro Red Line. Thus the giant property company has become a key part of the development process that the RTA seeks to materialize through the metro project which contributed significantly to revolutionizing the traditional concept of sponsorship and branding to a more advanced and comprehensive branding partnership.

The agreement was signed on behalf of the RTA by Abdullah Yousef, CEO of the Rail Agency; and on behalf of DAMAC by Hussain Sajwani, Chairman and CEO of DAMAC Properties; in the presence of Abdul Mohsen Ibrahim Younes, CEO of RTA Strategy & Corporate Governance Sector, among other officials from both parties.

Abdulla lauded the joining of DAMAC Properties, which is one of Dubai’s largest real estate developers, the naming rights of the Metro project, by securing the naming right of the Dubai Marina Station. Such a move is a testament to the success of the Naming Rights Project, which has captured the attention of the key businesses in the UAE; which in turn reflects the community awareness as regards the local and international brand names and the need of enhancing the investment potentials for brand owners, and ultimately contributes to promoting the metro services in an innovative and distinguished manner.

“The DAMAC station is characterized by several geographical features including its strategic & touristic location in Dubai, as it serves around 100,000 people in Dubai, besides being an intersection station with the Dubai Tramway when it opens later in November this year,” added Abdulla.

Hussain Sajwani, Chairman and CEO of DAMAC Properties, said: “The Dubai metro has proved to be a model for the success of mass transit systems in the Emirate, and we pride ourselves on renaming the Dubai Marina station as DAMAC Station, given the strategic location of the station amongst key touristic & residential districts in Dubai Marina. Four of our projects, the Marina Terrace-the Waves, Ocean Heights and DAMAC Heights are a short distance From the DAMAC station.”

Sajwani was hugely impressed with the partnership with the RTA in this mega project which reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, stressing the importance of cooperation between the public and private sectors towards realizing the objectives that add to the interest of the community and individuals;

It is worth-mentioning that other stations named after private or public firms on both the Red and Green Lines are Abu Dhabi Commercial Bank, Mall of the Emirates, Deira City Centre, Etisalat, Gulf General Investment Company (GGICO), Sharaf DG, First Gulf Bank, Nakheel, The Palm Deira, Nakheel Harbour & Tower, Dubai Airport Free Zone, Noor Bank, Burjuman Center, and Danube Company.

Download the Dubai City Guide iPhone mobile app

DubaiCityGuide.com is owned and managed by Cyber Gear


  All fields are mandatory
Your Name
Email
City
Country
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image

     
 
email print
2729
 

Sponsored By : PressReleaseNetwork.com           Sponsored Opportunities

       
       
   
       

Daily Guide

 



Hotels hotels Check out Hotels in Dubai
Shopping shopping A complete Mall & Store Guide
Dining dining Eating out at the coolest spots
Sightseeing sightseeing Things to see & do
DCG Recommends dcg recommends Best of the best in Entertainment
News Alerts
News Alerts
Stay ahead with dubai news
dcg mobile
dcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Dubai Blog
Your space, your voice
sitemap
Sitemap
DCG at a glance