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RTA Teams With Atlantis The Palm In Operating New Blue Abra Line
(14 November 2014)

 

The Roads and Transport Authority (RTA) has signed in the Head Office of the Public Transport Agency at the end of last October a joint cooperation pact in a form of a Memorandum of Understanding with Atlantis, The Palm Hotel in Dubai where the two parties expressed their intents to cooperate in launching a new electric-powered Blue Abra line as part of their joint endeavours to actively contribute to diffusing the use of green energy in the Emirate of Dubai.

This new line for electric traditional (blue) abras has actually been launched starting off the Atlantis Hotel, The Palm on the first of November 2014 in concurrence with the Public Transport Day with the aim of meeting the public demand for using this entertainment mode at one of the most iconic landmarks of the Emirate and savouring the picturesque view of the Palm.

The MoU was signed on behalf of the RTA by Dr. Yousef Mohammed Al Ali, CEO of Public Transport Agency, and on behalf the Atlantis Hotel by Serge Zaalof, President and Managing Director of Atlantis, The Palm, in the presence of directors and managers of both parties.

“The objective of signing this MoU is to showcase the drive advocated by RTA senior management towards realizing RTA’s strategic goals revolving around augmenting revenues of marine transit means, such as blue abras, minimizing the costs, and epitomizing the principle of public-private partnership. The two parties also seek to achieve mutual benefits through outlining the perimeters of their partnership, making joint efforts to improve the performance of marine transit services especially diffusing the culture of the traditional (blue) abra, maintaining the communication between the two parties to serve their common interests, and increasing the number of stations served by electric abras in the Emirate of Dubai,” explained Al Ali.

“This MoU also aims at opening additional marine transit modes selling outlets, serving RTA’s 4th Strategic Goal relating to encouraging public transport through increasing the outlets for selling marine transit modes services, and serving RTA’s 6th Strategic Goal relating to achieving financial sustainability through augmenting revenues of marine transit modes, optimizing the use of assets, and increasing the interaction between the public and private sectors as increased ridership translates into higher trips occupancy; which results in the optimal utilization of RTA resources.

“The responsibility for broadening and uplifting the public transport sector does not rest solely on the entity attending to its operation and running, but is shared by other sectors including strategic partners, be it government, semi-government or private entities as this sector is catalyst for development and prosperity sought by all entities across the country. Thus this responsibility stems from our deep belief in the importance of the public transport sector in making achievements across the board and at all fronts including the tourist and service sectors,” he elaborated.

Serge Zaalof, President and Managing Director of Atlantis, The Palm, said: “I’m excited and honoured to be with you today here at the Public Transport Agency of the RTA to sign this MoU; which I hope will be a step towards broadening the joint cooperation between The Atlantis Hotel, The Palm and the RTA, particularly in the field of marine transport.

“Projects and achievements accomplished by the RTA play a key role in the development of Dubai in various sectors and at all levels as it has put in place a solid infrastructure and sprawling network of advanced mass transit means constructed at world-class standards. We, as a private tourist destination, are always keen on lending support to RTA efforts in this field and will endeavour to achieve our common objectives in the field of marine transport, particularly as The Atlantis Hotel, The Palm is one of the prominent tourist landmarks in the Emirate. Considering the location enjoyed by this important tourist destination, we have to team with the Marine Transport Department at the Public Transport Agency in uplifting the tourist marine transport; which plays a vital and critical role in boosting the service sector and stimulating the tourist sector in Dubai,” he noted.

It is worth-mentioning that in the first stage two blue abras will be operated and each of these electric-powered environment-friendly abras can accommodate six riders. The fare is 65 dirham for a 20-minute trip starting off Al Naseemi Beach in Atlantis and passing through seaside front of The Atlantis and Palm Resort as well as the Splash Park.

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