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Boost For Economic Sectors In First Two Weeks Of Dubai Shopping Festival
(20 January 2015)

 

The first two weeks of Dubai Shopping Festival’s 20th Anniversary has led to a boom in business across key economic sectors including retail, aviation and hospitality, and given a major boost to ancillary services like money exchange houses and travel agencies.

Preliminary economic indicators show that shopping malls have witnessed an increase in footfall and sales at their retail outlets, as visitors from around the world have been availing themselves of discounts of up to 75 % on a wide range of merchandise from electronics to home appliances, computers to perfumes, cosmetics and fashion.

Families have also been flocking in large numbers to DSF’s key attractions at several locations in Dubai including Global Village and the Carpet and Art Oasis a trend that is ample testimony to the fact that the festival has grown from being focused on sales and promotions to a citywide achievement offering unique retail experiences through events, promotions and innovation with the active participation of people from all nationalities and cultural backgrounds.

The milestone 20th edition of DSF will continue until 1 February under the theme “20thAnniversary – A Journey of Celebrations” offering unique shopping experiences through over 150 events and activities that are being held across the city. DSF is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM).

H.E. Helal Saeed Almarri, Director-General, DTCM, said: “The successful first two weeks of the Dubai Shopping Festival 20th anniversary has given Dubai’s retailers a confident start for 2015 and also highlights the emirate’s position as a leading family tourism destination. The upsurge in economic activity during DSF is also testament to the retail sector’s contribution to Dubai’s economy and the Dubai government’s strategy of using festivals and events to support tourism growth, as envisaged in Dubai’s Tourism Vision 2020. We expect this positive momentum that has been generated to continue throughout the remaining period of DSF”.

Commenting on the performance of various sectors in the first half of DSF, H.E. Laila Mohammed Suhail, CEO of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), said: “Our responsibility as organisers of Dubai Shopping Festival has increased manifold given that the festival has now become the longest running festival of its kind in the world and a much-awaited annual global attraction. DSF has been an engine of growth for the retail sector in Dubai and has also given a boost to various other sectors like aviation, hospitality, travel and financial services. Today, as we celebrate its milestone 20th anniversary edition, we are delighted at the impact that the festival has made in its first two weeks, and this strong performance reaffirms the continued trust reposed in the festival by our partners, supporters and residents and visitors from around the world. “

“People have always found Dubai an attractive place for shopping, especially during DSF, and particularly due to the shopping-linked activities and promotions. True to our expectations, DSF has further consolidated its status as the best shopping and entertainment extravaganza in the region, largely made possible by the longstanding support of the private sector, especially our Strategic Partners and Key Sponsors. As residents, families, and tourists continue to explore and enjoy the various DSF offerings, we will strive hard to ensure that the remaining two weeks of the festival become even more memorable”.

DFRE’s Strategic Partners for 2015 are Emirates, AW Rostamani Group, Al Futtaim Group, Emaar Malls, Majid Al Futtaim Properties, Paris Gallery, ENOC/EPPCO, Nakheel (Ibn Battuta Mall), Dubai Duty Free, Al Zarooni Group, Meraas Holding, and Etisalat while the Key Sponsors of DSF 2015 are Visa, Emirates NBD, Jumbo, Dubai Gold and Jewellery Group, WAFI and Global Village.

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