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DSF acts as a driving force that enhances Dubai Festival City Mall’s retail offering
(26 January 2015)

 

Al Futtaim Group is one of the long-standing partners of the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organisers of the Dubai Shopping Festival. As a Strategic Partner of the DFRE, Al Futtaim Group has collaborated with DFRE on a number of creative events and activities to ensure the continued success of DSF year after year.

Over the course of time, its popular shopping destination, the Dubai Festival City Mall has strengthened this association by organising a wide variety of special events and stage shows during DSF, in addition to tailored shopping promotions and discounts that fall in line with DFRE's commitment to reinforce Dubai's position as a leading family tourism destination in the world.

In an interview with the Media Centre of DFRE, Brad Merchant, General Manager, Dubai Festival City Mall, pointed out that during every edition of DSF, the mall recorded significant growth in visitor footfalls resulting in greater sales at the mall's various retail, F&B and entertainment outlets.

One of the key factors attracting shoppers to Dubai Festival City Mall is the extremely enticing range of promotions rolled out during DSF, which make the festival an opportune occasion for visitors to wait until this period to make their purchases, he added. Mr. Merchant stated that Dubai Festival City Mall will continue to support DSF in the future while benefiting from its extremely positive impact on the emirate in terms of attracting tourists from all over the region and beyond. 

Speaking about which product categories fare the best in terms of retail spending at Dubai Festival City Mall , Mr. Merchant said that many popular areas of spending are spread across the mall, with a special focus on the fashion industry and to cater to the diverse needs of fashion-loving shoppers, the mall hosts a wide variety of fashion retailers.

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