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Landmark Group Launches Citywide 20th Anniversary Promotions For Dubai Shopping Festival
(27 January 2015)

 

As part of the 20th anniversary of Dubai Shopping Festival (DSF), Landmark Group rolled out a series of exciting sales promotions and initiatives, at many of its brands across the city.

This season the Group ran offers for shoppers at their popular Centrepoint, Home Centre, Max, Emax and Splash stores across Dubai.

In keeping with the 20th anniversary theme, Landmark Group offered shoppers a chance to win a prize every single day for 20 days across their Centrepoint, Home Centre, Max and Emax outlets. Through this promotional campaign the brands dished out a total of AED 400,000 in prizes.

Splash, the Group’s popular fashion brand also ran a unique campaign that offered two lucky shoppers a chance to win an AED 20,000 fashion makeover.

Senior management at the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organisers of DSF, recognise that the wholehearted support of leading retailers like the Landmark Group is an essential component in the continuing success and popularity of DSF.

E. Laila Mohammed Suhail, CEO of DFRE, said: “The lineup of offers from the Landmark Group are an important way to help promote the anniversary edition of DSF and DFRE is pleased with the wholehearted support they are giving us and our activities by organising a range of offers across their different brands during the festival period.”

Commenting on their participation in the anniversary edition, Vipen Sethi, CEO, Landmark Group said: “We are delighted to be working with the organisers of DSF, the Dubai Festivals and Retail Establishment, to run a number of “20” themed promotions during the month-long festival.

The Dubai Shopping Festival is an iconic event that attracts both visitors and residents making it the busiest and most active period for retail. DFRE has been a great partner and their support has played an important role in promoting and enhancing our sales promotions and initiatives during the month. We believe that their contribution will make the 20th edition of DSF a big success”.

DSF 2015, which commenced on 1 January, will conclude on 1 February.

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