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Milestone Dubai Shopping Festival Takes Final Bow Today
(1 February 2015)

 

As the milestone 20th edition of Dubai Shopping Festival (DSF) draws to a close today (Sunday, 1 February, residents and visitors from around the world who joined its spectacular ‘Journey of Celebrations’, will carry home wonderful memories of Dubai and its retail offerings that they enjoyed during 32 days of unique shopping experiences.

From shoppers seizing the opportunity to pick up bargains and amazing promotions at Dubai’s world-class shopping malls, souks and retail outlets to lucky ones encountering life-changing moments at DSF’s mega raffles and families creating memories of a wonderful time in Dubai at amphitheaters, parks, outdoor and indoor venues and other hot spots of the city – the much-awaited edition of DSF truly lived up to its promise of being the biggest and the most memorable edition of DSF yet.

Having inspired numerous residents and visitors from around the world to help position Dubai as an exciting family tourism destination, the 20th edition of DSF catered to all local, regional and international audiences with something to attract people from all walks of life.

Numerous residents and visitors of various ages and nationalities had the opportunity to experience the landmark edition through a calendar packed with more than 150 citywide events, mega attractions, and numerous shopping and winning opportunities across the length of the festival. The exciting agenda featured a diverse array of activities held under five themes: ‘Journey Into Style’, ‘Journey Into the Unique’, ‘Journey Into Entertainment’, ‘Journey Into Winning’ and ‘Journey Into Music’.

Given the high demand for DSF raffles and to conclude DSF’s 20th milestone edition on a fantastic note, DSF’s ‘Journey Into Winning’ has been extended beyond DSF’s concluding date of 1 February. The final draws for Nissan Grand Raffle and Infiniti Mega Raffle will now be held tomorrow (2 February) when Nissan Grand Raffle participants can look forward to winning the daily prize of a Nissan car in addition to the weekly prize of a Nissan Patrol.

As part of the Infiniti Mega Raffle, one lucky shopper will have the chance to win the daily prize which consists of two Infiniti cars QX60 and Q50 and AED 100,000 in cash, while additional draws will have more surprises for DSF shoppers including AED 100,000 in cash each for five lucky shoppers.

DSF 2015 also saw Dubai accomplishing another Guinness World record, this time for the longest handmade gold chain in the world, aptly called the ‘Dubai Celebration Chain.’ The marvel made its entry into the coveted records at 5.522 km in length and a weight of approximately 256 kilos. The chain, which features more than 4 million links, was manually linked by 100 craftsmen over 45 days for 10 hours each day.

The 20th edition of DSF, which commenced on 1 January, was organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM). DFRE attributes the success of DSF 2015 to exceptional contributions made by its Strategic Partners – Emirates, AW Rostamani Group, Al Futtaim Group, Emaar Malls, Majid Al Futtaim Properties, Paris Gallery, ENOC/EPPCO, Nakheel (Ibn Battuta Mall), Dubai Duty Free, Al Zarooni Group, Meraas Holding, and Etisalat and Key Sponsors of DSF 2015 including Visa, Emirates NBD, Jumbo, Dubai Gold and Jewellery Group, WAFI and Global Village.

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