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Dubai Media City Champions Talent And Creativity At The Middle East’s Inaugural Festival Of Media
(11 May 2015)

 

The inaugural Festival of Media MENA conference gathered top industry leaders from Google, Facebook, and MediaCom to discuss the latest trends driving the media landscape in the region. Dubai Media City, the MENA region’s largest media hub, was the strategic partner for the conference, with Mohammad Abdullah, Managing Director of Dubai Media City, taking part in a panel discussion where he discussed ‘solving the talent conundrum.’

Mohammad Abdullah highlighted Dubai’s development into an exporter, rather than an importer of talent, and its growth into a dynamic media hub. He commented:

“Dubai, and DMC in particular, has attracted leading international media companies over the past 15 years, and supported the growth of local companies; DMC is now home to 22,000 knowledge workers. The emirate is exporting talent across the Middle East and regional media companies, for example TV stations and publications, now look to Dubai as a place from which to recruit talent.

 “In line with growth and demand there is always a shortage of talent, so it is of the utmost importance that we bridge the skills gap between students and employers, identify students who are passionate about working in the media industry, and ensure that they are given the right vocational skills for the sector.”

The Festival of Media, which takes place in Europe, Latin America and Asia, is the only global event focused on media innovation, creativity and evolution, tackling industry issues and themes such as branded content, advertising and social media.

Speaking about the conference, Mohammad Abdullah, said:

“The Festival of Media is a true celebration of creativity and innovation, and we are delighted to have supported the inaugural Middle East conference. Dubai being selected as the location to host the event is testament to the widespread growth of the emirate’s media industry. We will continue to pledge our support to festivals and platforms that encourage the growth of the sector here in Dubai, and look at ways in which we can promote the development of talent.”

Dubai is championing innovation across all industries within the Emirate. Dubai Media has pioneered creativity and talent across the media value chain, providing cutting-edge, industry-specific infrastructure and facilities, as well as networking opportunities, to companies of all sizes. DMC has created a real ecosystem for the media industry in Dubai and played a major role in the Emirate’s development into a knowledge-economy, and is now a frontrunner in the Government’s Innovation Strategy. 

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