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City Centres Deira And Mirdif Celebrate Twenty Real-Life Superheroes From Al Noor Training Centre
(28 October 2015)

 

Majid Al Futtaim Properties has expanded the celebration of its City Centre brand’s 20 year anniversary by recognising attributes of children with special needs. City Centres Deira and Mirdif supported Al Noor Training Centre’s ‘Superheroes’ initiative, aimed to recognise and celebrate the unique skills of 20 of its students.  Using the students’ insights into what makes them unique, a concept artist has created a likeness of the participating students, which has then been crafted into a bespoke, 3D superhero figurine to create a lifelong reminder of their super-heroic qualities and characteristics.

“As part of Majid Al Futtaim’s vision to create great moments for everyone, everyday, we are delighted to support the Al Noor Superheroes initiative.  In the past two decades, our malls have always welcomed visitors from every range of abilities and recognizing the younger members of our community who strive daily to achieve their full potential is a cause which deserves celebration,” said Fuad Mansoor Sharaf, Senior Director - Property Management, Shopping Malls, Majid Al Futtaim Properties.

The students were thrilled to be elevated to superhero status, and expressed their enthusiasm and thanks for the creative representation of what makes them distinct as individuals.  One of the students conveyed that they usually see superheroes at the cinema, but at City Centre Deira and Mirdif they had the unique opportunity to transform themselves into real life superheroes. The students shared their excitement to show off what makes them so special, and to show off their super powers.

The company’s collaboration with Al Noor Training Centre underscores our commitment to enhancing lives within the communities it serves throughout the Middle East, including skills development and creation of employment opportunities.

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