In a glittering ceremony at the State Apartments of Kensington Palace, Dubai Duty Free was awarded with “Brand of the Year” award at the recently concluded World Branding Awards in London held on 24th September.

Dubai Duty Free along with 118 brands from 30 countries were honoured which includes global winners such as Apple, Cartier, Coca-Cola, Facebook, Google, Guinness, HSBC, IKEA, Johnnie Walker, Kleenex, Lego, Louis Vuitton, McDonald's, Mercedes Benz, Nescafé, Nike, Rolex, Shell, Starbucks and VISA. Each brand was named “Brand of the Year” in their respective categories.

Another winners from the United Arab Emirates included ADNOC while RAK Ceramics clinched a Regional Award. Other winners from around the world include ANZ Bank from Australia, Sinopec from China, Hugo Boss from Germany, Airtel from India, Prada from Italy, Seiko from Japan, Samsung from Korea, Gulf Insurance Group from Kuwait, Maybank from Malaysia, KLM from the Netherlands, Babcock University from Nigeria, HBL Bank from Pakistan, Tanduay Rum from the Philippines, Chunghwa Telecom from Taiwan, MTN from South Africa, Singha Beer from Thailand, Santander from Spain, and Royal Mail from the United Kingdom.

Commenting on the award, Dubai Duty Free Executive Vice Chairman, Colm McLoughlin said, “We are delighted to be one the recipient of the ‘Brand of the Year’ award and I thanked the council members and associates for voting for Dubai Duty Free. As a brand, we have always understood the importance of marketing and in having a meaningful relationship with our customers, our suppliers and our own employees. This award reflects our efforts over the past 31 years as we continues to excel and grow as the one of the most trusted and recognised brands in the world.”

The awards were organised by the World Branding Forum, a global non-profit organisation which produces, manages and supports wide range of programmes covering research, development, education, recognition, networking and outreach. It is also involved with the implementation of standards, best practice guidelines and tools, as well as other branding initiatives.

“The Awards is a celebration of the achievements of some of the greatest brands around the world. To win, a brand needs to have built a good reputation and trust with consumers, as 70 percent of the scoring process come from consumers voting for their favourite brands,” said Richard Rowles, Chairman of the World Branding Forum.

The awards recognised some of the best global and national brands for their work and achievements. Uniquely, winners were judged through three streams: brand evaluation, consumer market research, and online voting which includes voting by the World Branding Forum Advisory Council, which is made up of luminaries from the world of branding.

Sinead El Sibai, Vice President for Marketing was on hand to receive the award on behalf of Dubai Duty Free. The event was hosted by Olivia Wayne from Sky Sports. For more information and the full list of winners, visit WorldBrandingAwards.org.

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