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Etisalat Brings travelxp HD Channel in Full 1080i to the UAE
(16 July 2016)

 

Celebrities Management Pvt. Ltd., one of India's foremost and long standing broadcasters and owners of the world-class and well-known travel and lifestyle television brand, travelxp HD, and Etisalat, Middle East's largest and one of the world's leading telecom operators and TV services provider, jointly announced the launch of travelxp HD for Etisalat's eLife/e-vision customers.

Etisalat will offer travelxp HD - to its eLife and e-vision customers in the UAE, presently as a part of Asian Choice Basic package, Western Choice Basic Package and A La Carte option respectively.

travelxp HD is India's leading travel and lifestyle channel with a classic mix of path-breaking travel and lifestyle content in full high definition (1080i). travelxp HD team has the unique and distinct advantage of creating their own in-house high quality HD travel and lifestyle content which is in demand across the world as well as across the entire Middle East region.

Acknowledged by Eutelsat at the UHD Innovation Partner, since over a year, travelxp has migrated its entire production work flow in 4K and is amongst one of the first to do so globally. In the Middle East, travelxp HD has appointed Mediastream FZE, a key Dubai based Media & Marketing firm specialized in Television broadcast, TV channel representation and distribution, to develop and deliver its channels over various conventional as well as new media distribution channels.

Commenting on expansion in the Middle East market, Mr Prashant Chothani, CEO, travelxp, said, "The Middle East is a very important and challenging market for high quality high definition television, the percentage penetration & growth of HD TV population being one of the highest in the world. We are pleased to join hands with the largest Telecom operator across the region, Etisalat, for distributing our high quality content in full High Definition and in dual languages of English and Hindi to entertain and address the huge expatriate population consisting of residents and visitors to the United Arab Emirates."

Ron Kapadia, President & CEO Mediastream FZE added, "The UAE is one of the fastest growing economies in the world presently. It is also one of the leading and path-breaking countries which strives achieving the best in all spheres of entertainment and business and we pledge to provide the best and highest quality television content as our contribution to this iconic country. As a part of our ongoing endeavor, we will be providing dual audio subcarriers in English and Hindi to allow a wider audience base within the eLife universe to deliver a superlative viewing experience of the Travelxp content for all viewers."

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