du Celebrates 10 Wonderful Years by Giving Customers 10 Times More Reasons to Smile #Dubai - Dubai City Guide
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du Celebrates 10 Wonderful Years by Giving Customers 10 Times More Reasons to Smile
(19 February 2017)


It’s du’s 10th anniversary celebrations and everyone’s invited! As du celebrates a decade of continuous achievements, choices and contributions to the transformation of the UAE, it invites all its valued customers to be a part of the momentous celebrations with an exciting not-to-be-missed offer.

On its 10th Anniversary - and as a way of saying thank-you -du will be gifting its prepaid and postpaid mobile customers 10 GB for the price of 1 GB, or 20GB for the price of 5 or 50GB for the price of 25 during a period of 30 days! The data allowance is for all types of national data usage such as browsing, using social media, and watching videos on any smartphone. Celebrations will also be held across du stores including Al Salam, Hamdan, Mirdiff City Centre, Mall of the Emirates and Dubai Mall for customers.

“Our 10 year anniversary is the perfect time for us to reflect on the many achievements we have accomplished and how these have changed the lives of people in the UAE. As a token of appreciation, we are giving back to our customers who have supported us throughout our 10 year journey, by offering them tons of data to stay connected,” said Fahad Al Hassawi, Chief Commercial Officer, du. “Customers who have been with us for 10 years will also be rewarded with special surprises and offers!”

The offer is for all du enterprise and individual customers. Postpaid customers can subscribe by sending an SMS ‘10BG R’ to 1355 and prepaid customer should dial *055# to activate the offer. Enterprise postpaid customers can contact their account manager to activate the offer.

To find out more about the offer, please visit www.du.ae/10.

du is a vibrant and multiple award-winning telecommunications service provider serving over 8 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 80,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based  on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.

As an Emirati business, du is vested in supporting innovation and entrepreneurship in the UAE. The company has, on average, had an Emiratisation rate of 34% since 2013 across its entire business. Human capital is a key focus area for the company, and the company employs nearly 2000 people from over 60 nationalities. du has won Gallup Great Workplace Award for two consecutive years.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

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