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du Wins Big At The MENA Cristal Awards 2017
(21 May 2017)
du wins Advertiser of the Year and scoops up a total of 27 MENA Cristal Awards 2017


The UAE telecoms provider du won big at this year’s MENA Cristal Awards including Advertiser of the Year. The company received a total of 27 wins during the event, which took place recently, in Marrakech, Morocco. The wins were spread across multiple segments and campaigns including the du Tuesday campaign, Post Wisely, Digital Fasting, Tropa and the Future of Prepaid. These awards are another great triumph for du,  having had a similarly brilliant results at Dubai Lynx and the Festival of Media.

“We are proud to have won so many prestigious awards at this year’s MENA Cristal Awards and be recognised as Advertiser of the Year. It is a rare feat for so many campaigns in one year, and it is very rewarding to see people appreciate our creative efforts when it comes to our campaigns. We always live by our tagline “Add Life to Life”, and we have created campaigns that focus on people’s lifestyle choices and aligned our communications to our consumer’s behaviours,” said Abdulwahed Juma, Executive Vice President, Brand and Corporate Communications, du.

During the event, du was also awarded three Cristals (Gold), many Sapphires (Silver) and Emerald (Bronze) trophies. du won in the Entertainment, Corporate and Commercial campaign sectors and was once again confirmed among the most awarded Telecom operator in the UAE and across the entire region within highly active and competitive categories.

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