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Majid Al Futtaim Fashion Announces New Franchise Partnership With Interiors Brand Maisons Du Monde
(13 June 2017)
Top Interiors Brand opened its first store in Dubai on June 10th


 

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, today announced that it has reinforced its move into home furniture and interior style market through its new franchise partnership with Maisons Du Monde. The agreement started with the opening of a new Maisons du Monde store, in Dubai’s City Centre Mirdif.

Founded in France in 1996, Maisons du Monde is a creator of inspirational lifestyle universes in the homeware industry, offering distinctive and affordable decoration and furniture collections that showcase multiple styles. The Group develops its business through an omnichannel approach, leveraging its international network of 289 stores*, its e-commerce platform operating in 11 countries and several catalogs.

Maisons Du Monde is one of the only brands in the world to have its own dedicated design hub – located in its very own French Chateau – where a 90-strong team are responsible for creating the collection. The passionate team includes designers, stylists and trend hunters that monitor global trends to create exclusive products.

Shireen El Khatib, Chief Executive Officer at Majid Al Futtaim – Fashion, said: “This is an important step for Majid Al Futtaim Fashion to broaden the brand portfolio and diversify the offering. We have identified a growing trend linking catwalk fashion and home design with prints and colours from the runway accessorizing customers’ homes, a strength we found within the Maisons Du Monde brand and products and we are therefore very excited about launching it in the Middle East.”

Each year, the brand releases one furniture and two seasonal decoration collections, split across carefully selected trends inspired by the way we live today. The brand’s new and exclusive trends for Spring Summer 2017 include the leafy Urban Garden, punchy Mint & Lemon and timeless Elegance as well as White Island, Caliente and Escale – and offer everything from mirrors and light fixtures to wall art and furniture.

Catherine Filoche, General Secretary, in charge of Franchise development at Maisons du Monde, said: “We are excited about this new partnership with Majid Al Futtaim Fashion, which allows us to develop our Franchise activity in the Middle East. We strongly believe that the opening of the Maisons du Monde store with our renowned partner will delight customers from Dubai.”

Maisons Du Monde’s 500 sqm store in City Center Mirdif is located on the First Floor.

 

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