Events At Dubai Festival City’s Festival Arena Set To Double From 2016 To 2017 #Dubai - Dubai City Guide
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Events At Dubai Festival City’s Festival Arena Set To Double From 2016 To 2017
(12 July 2017)


The Festival Arena by InterContinental at Dubai Festival City has already seen the number of events booked at the venue double from 2016 to 2017, as the venue becomes the go-to events space in the region.

In the first two quarters of 2017 it has hosted eight events including concerts, exhibitions and awards ceremonies, with a further ten shows contracted for the second half of the year, taking the total to 18, representing a 75% uplift year on year. Additionally, seven shows have already been contracted for the first half of 2018, including a stand-up comedy show by a renowned comedian.

The increase in events at the Festival Arena comes as the space confirms its position as one of the leading venues in the region, attracting several international events including UNITE with Tomorrowland. The world famous European festival brand, which makes its Middle East debut on July 29thand is set to be the event of the summer, will see more than 8,000 fans through the doors for 13 hours of electronic music, including a live satellite link to the mainstage at the festival in Belgium.

Sayed Tayoun, Area Director of Sales & Marketing at InterContinental Dubai Festival City said of the collaboration: We understood the requirements of Tomorrowland and fully supported the international organiser’s aim to combine a profitable show launch with the high-spec aesthetics and technical necessities that mirror the main event.

“Our flexible 5,000m2, pillar-free, indoor space and 2,200m2 of outdoor space make it the ideal venue to host high caliber events such as this and we have opened the doors for additional support from local authorities and Dubai Festival City management to ensure a successful event. We look forward to welcoming many more editions in the future”.

The Festival Arena by InterContinental, which is located adjacent to Al Badia Golf Club within the Festival City precinct, has tie-ups in place with Festival City Mall to reflect the strategy and vision of the destination as a complete event and entertainment destination. The objective is to attract visitors and engage them in activation areas at the mall, to maximise the reach and the overall offerings of the on-site facilities and services. The Festival Arena will continue to attract international must-attend events of all types including exhibitions and entertainment shows.  

“The Festival Arena will continue to attract international must-attend events of all types including exhibitions and entertainment shows, whilst the InterContinental will develop and enhance areas to cater to all types of shows this year, and for many years in the future,” explains Sayed Tayoun.

Additionally, established regional events that have moved from prominent locations in Dubai to Festival Arena have witnessed an increase in visitor numbers by 25%, complemented by very positive reviews and feedback from clients.

Highlights have included exhibitions such as the National Innovation Exhibition by the Ministry of Education, which was attended by UAE royalty and ministries, as well as the Photography Live by Informa: Connecting experts and enthusiasts from fields including photography, videograph  and imagery in an interactive showcase of the latest technology and products, combined with creative learning experiences. The Festival Arena also hosted one of Dubai's largest New Year concerts for 2016/2017, with 3,400 guests who turned out to watch headline Arabic artists Amr Diab and Miriam Faris.

Javier Ferrer, Exhibition Director of Photography LIVE and the Middle East Event & Exhibition Show said:

Informa, a leading exhibitions and conferences organiser in the Middle East, chose Festival Arena as the venue for three of their events this year. Having a mixed profile of B2C and B2B shows and an Awards Ceremony with Photography LIVE, Middle East Event & Exhibition Show and the MEES Awards, the venue was key for such success.

We believe the venue offers space flexibility and service offerings required to accommodate any type of events.  competitive fresh Venue alternative to more traditional venues.

The Festival Arena by InterContinental is Dubai's most dynamic events space managed with the impeccable service of the InterContinental. Set amongst the tranquil gardens of Al Badia Golf Club, with views of the Dubai skyline, it boasts over 7,000m2of events space, 1,500 complimentary car parking spaces, free Wi-Fi, and ease of access with full on-site facilities and services.

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