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Dubai Internet City To Highlight Its Ecosystem By Offering Futuristic Experiences At GITEX 2017
(4 October 2017)
DIC pavilion to bring together futuristic, cutting-edge solutions and innovation from within its partner community, modelling the smart city of tomorrow


 

Dubai Internet City (DIC), the largest technology business hub in the region, has announced its participation in the GITEX Technology Week 2017, marking its 18th outing at the definitive technology event. The theme of DIC's exhibition, The Smarter Journey, will leverage the power of its partners' innovations, offering visitors an opportunity to experience smart, cutting-edge solutions that are set to shape the cities of the future and translate the Smart Dubai initiative into reality.

Bringing several innovations from its vibrant community together under one roof, DIC's pavilion will take visitors on an immersive and experiential journey powered by partners Uber, Canon, Samsung and Visa.

Speaking on DIC's role of building an enabling ecosystem, Ammar Al Malik, Executive Director of DIC, said: "At Dubai Internet City, we take pride in our unique community, which encourages growth across all technology sectors. As DIC's ecosystem continues to scale up, we are committed to working hand in hand with our partners to create an environment conducive for ideation and innovation, paving the way for future smart cities, globally."

He added: "Creative minds need to be connected and exchange ideas to successfully innovate. As an enabling platform for people and technologies, Dubai Internet City's key benefit lies in bringing together great minds and innovative concepts. This value proposition, which is key to the development of smart cities, is what we are demonstrating at our pavilion today: how the seamless experience provided by smart solutions can revolutionise the way we live, work and play."

Offering visitors a chance to gain first-hand experience of the elements of smart cities, the DIC pavilion will comprise four distinct spaces:

The Family District

Replicating a modern living environment, the district will focus on innovative and intuitive living solutions that make homes more interactive and comfortable. Among the highlights of the district will be Canon's "Augmented Reality Bedroom" experience that automatically responds to the user's schedule and their way of life. From knowing where you left your wallet, to telling you which outfit to wear that day, the assisted bedroom will enhance your life with by offering tailored guidance as well as changing the room ambience to suit every mood.

The Workplace District

The space will serve as a networking hub for GITEX visitors while providing them a glimpse of what workplaces of the future look like. Enabling the integration of photo and video content on smart conference tables, augmented reality applications will immerse the audience into the presentation and deliver a superior boardroom experience.

The Retail District

The section will present next-generation ideas that enhance the shopping experience through increased efficiency and interactivity. Set to resemble a real-life shopping outlet, the district will showcase a host of cutting-edge customer service and payment solutions driven by Samsung, Visa and Canon. For example, Canon's 'Virtual Assistant' installation is personally tailored and streamlined to a customer's shopping experience – answering questions, helping customers find products, processing transactions and so much more.

The Leisure District

The space will celebrate smart lifestyle solutions that promote mobility and green urban living. For example, DIC partner Samsung will allow visitors to experience its fitness wearables to monitor health as well as latest immersive technologies, offering rides on stationary bikes through a virtual park.

In addition, DIC community member Uber will offer visitors a behind-the-scenes look at data- mapping powering their operations. The aggregated data shapes decisions on how to adapt existing infrastructure and invest in future solutions to make cities more efficient. Through data analysis and visualisation, Uber will demonstrate how it plans to enhance mobility in the cities of tomorrow.

GITEX Technology Week is one of the most influential technology exhibitions worldwide, attracting a diverse audience of IT professionals, technology enthusiasts, students, consumers and traders. The 2017 edition of the event will run from 8 to 12 October at the Dubai World Trade Centre.

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