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Follow Me: DIFF Uncovers The True Nature Of Social Media Influencing And The Pursuit Of Fame In Latest Screening
(28 November 2017)

 

 DIFF comes but once a year bringing great global cinema in its wake before ending all too abruptly and leaving a film-shaped hole for fans. However, with DIFF’s new and exciting project underway the Festival teams up with Du and VOX Cinemas to present DIFF365, a year-round programme of the finest independent cinema that keeps DIFF at the forefront of Cinema 365 days a year.

Running from 30 November – 6 December, ‘Follow Me’ is the latest edition to the non-stop cinema showcase, an exploration into how social media and the rise of smartphone culture have changed the face of fame.

In the world today as many as 700 Million people have an Instagram account but only the platforms’ elite few make it into a lucrative outlet for making money. As much as $5000 can be paid per post, and so, broke and out-of-work director Asri Bendacha finds himself on a journey to unlock the secrets to success. Shadowing the faltering filmmaker on a quest for social media stardom ‘Follow Me’ tracks him across continents as the wannabe influencer meets with the biggest and the best in the game, including DJ Khaled, and discovers what it takes to earn money and gain followers.

In his attempts to become a social media influencer and get as many followers as he possibly can on Instagram, the spritely opportunist unveils more than he bargained for on the path to fame and fortune on social media in this mockumentary that reveals all about the underbelly of social media and the lavish lifestyles of the influencer elite.

‘Follow Me’ will screen at DIFF365@VOX Cinemas at the dedicated theatre (Cinema 9) at VOX Cinemas, Mall of the Emirates from 30 November – 6 December, 2017. Tickets are available online at the VOX website, uae.voxcinemas.com and at the box office at VOX Cinemas, Mall of the Emirates.

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