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Emaar Hospitality Group Achieves Impressive Milestone Of 10,000 Hotel Rooms In Operational And Upcoming Hotel Projects
(28 November 2017)
Inventory of hotel rooms under three brands - Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels


 

Emaar Hospitality Group, the hospitality and leisure business of global developer Emaar Properties PJSC, has achieved an impressive milestone of 10,000 hotel rooms across its 11 operational hotels and 30 upcoming projects.

Of the 10,000 rooms, over 2,500 are already operational at Emaar Hospitality Group's 11 hotels in Dubai while more than 7,500 rooms are under development in hotel projects in the UAE, Saudi Arabia, Bahrain, Egypt, Turkey and the Maldives.

The hotel rooms are spread over three hotel brands – Address Hotels + Resorts, the premium lifestyle hotel and serviced residences brand; Vida Hotels and Resorts, the upscale lifestyle hotel and serviced residences brand; and Rove Hotels, a contemporary midscale hotel brand developed as a joint venture by Meraas and Emaar Properties PJSC, and managed by Emaar Hospitality Group.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: "With over 10,000 rooms and counting, Emaar Hospitality Group has underlined its credentials as the region's fastest growing hospitality provider, delivering three distinctive lifestyle experiences that meet the diverse and shifting preferences of today's travellers. While we have a strong footprint in the UAE, reflecting the nation's commitment to promoting tourism and hospitality, we are also expanding our presence in international markets, delivering our homegrown competencies to high-growth markets.

"Our vision is to be one of the world's leading hospitality providers, and we will continue to innovate on the choices we offer. Our growing portfolio is a testament to the vision of the UAE leadership to diversify the economy," he added.

Over 2,500 hotel rooms in Dubai are in: Address Boulevard, Address Dubai Mall, Address Dubai Marina, Address Montgomerie, and Palace Downtown – all under Address Hotels + Resorts, as well as at Vida Downtown and Manzil Downtown, both under Vida Hotels and Resorts. The four operational Rove Hotels properties are: Rove Downtown, Rove City Centre, Rove Healthcare City and Rove Trade Centre.

The upcoming rooms are in the UAE under Address Hotels + Resorts include: Address Downtown, Address Sky View, Address Fountain Views, Address Jumeirah Resort + Spa, Address Fashion Avenue, Address Fujairah Resort + Spa, Address Harbour Point and Palace Fujairah Beach.

The international portfolio under Address Hotels + Resorts includes: Jabal Omar Address Makkah in Saudi Arabia; Address Madivaru Maldives Resort + Spa in the Maldives; Address Marassi Golf Resort + Spa and Address Marassi Beach Resort in Egypt; Address Istanbul in Turkey; and Address Marassi Al Bahrain.

Emaar Hospitality Group is adding a number of hotel rooms under Vida Hotels and Resorts in the UAE including: Vida Za'abeel, Vida Dubai Marina, Vida Dubai Mall, Vida The Hills, Vida Townsquare, Vida Harbour Point – all in Dubai – and Vida Beach Reem Island Abu Dhabi. The international projects under Vida Hotels and Resorts include: Vida Marassi Al Bahrain, Vida Jeddah Gate in Saudi Arabia; and Vida Marassi Marina in Egypt.

The upcoming portfolio of Rove Hotels in Dubai include: Rove Dubai Marina, Rove At The Park and Rove Satwa. Rove Hotels will add 3,700 rooms across its 10 properties, all set to open by 2020, and designed to welcome international guests for the Expo 2020 Dubai.

The three hotels brands under Emaar Hospitality Group are truly distinctive: Address Hotels + Resorts, the first brand launched by Emaar Hospitality Group, has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Positioning its messaging as 'Where life happens', Address Hotels + Resorts offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance.

Vida Hotels and Resorts is a refreshingly different upscale lifestyle hotel and residences brand for the new generation of business executives, entrepreneurs and leisure travellers. Vida, meaning 'life' in Spanish, embraces warmth, simplicity and creativity in design-led spaces. Positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive, Vida hotels are a stimulating environment where style meets convenience and interactivity.

Designed for the new generation traveller who recognises value, stays connected through technology and gravitates towards culturally-inspired surroundings, Rove Hotels defines a new niche in Dubai's vibrant hospitality sector. Rove Hotels are reliable, modern, fuss-free and super-efficient for the young and young at heart who lead fast-paced urban lives.

Emaar Hospitality Group also owns and manages a diversified portfolio of hospitality assets in addition to its hotel brands including serviced residences, golf retreats, a yacht club, a polo and equestrian club, and a comprehensive portfolio of Lifestyle Dining restaurants.

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