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RTA Launches Automated Chat On WhatsApp Channel
(20 July 2019)
The step is taken following the successful launch of the service on RTA’s website and (RTA Dubai) App.


Roads and Transport Authority (RTA) has recently launched a Corporate Automated Chat System (Mahboob) via WhatsApp channel, as part of a plan to step up communication channels with its customers. The step is taken following the successful launch of the service on RTA’s website and (RTA Dubai) App.

The automated chat service is quick when it comes to responding to customers’ inquiries, without human intervention. The initiative uses Artificial Intelligence (AI) technologies and natural language processing algorithms. Such smart services and channels aim to keep pace with UAE and RTA’s Strategies for AI.

“The launch of Mahboob's service on WhatsApp is in line with a host of RTA’s strategic goals (Smart Dubai, People Happiness, and Advance RTA). The automated chat technology is able to answer customer queries relating to RTA’s services, which in turn reduces the pressure on RTA’s Call Centre,” said Abdul Aziz Al Falahi, CEO of RTA’s Corporate Technology Support Services Sector.

The technology has the feature of continuous learning from previous conversations, which helps to understand the nature of queries and give a more accurate response. Customers can start using this new channel by connecting to (+971588009090), accessing the following link from a mobile phone (https://wa.me/971588009090) or scanning the QR code.

“The automated chat on WhatsApp is available in both Arabic and English. Currently, there are 64 information services available, including the renewal of vehicle registration, and an introduction about nol card, abra, etc. RTA is keen to expand the use of AI to be an industry leader of AI by 2031; a strategic objective of the UAE and the Government of Dubai,” he continued.  

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