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The General Authority for Regulating the Telecommunications Sector (TRA) announced the launch of the first phase of the "‘Bashr” initiative, one of the most important strategic initiatives implemented and developed through close and constructive cooperation with all local and federal government departments and entities involved in licensing economic activities in the UAE. This initiative aims to promote UAE’s competitiveness in doing business by allowing to tart business in simple, fast steps taking no more than 15 minutes.
In this respect, H.E. Hamad Obaid Al Mansouri, TRA Director General, said: "Bashr" initiative is based on the UAE vision to enhance the business environment to build a competitive, knowledge-based economy. As a result, it focuses on the UAE becoming the economic, touristic and commercial capital for more than two billion people by providing and developing specific world-class initiatives with international standards and a stimulating regulatory environment that attracts investments. He noted that the initiative contributes to the achievement of the objectives of the National Agenda for UAE Vision 2021, and has been adopted based on the results of the annual meetings of the UAE government through the theme of smart services.
H.E. added: "This initiative is part of the directives of the supreme leadership highlighting the need to shape the future to ensure sustainability, competitiveness and leadership of our beloved country and the prosperity of the business community. The process for setting up businesses will be quick and easy and will override any cumbersome procedures. The initiative operates on a comprehensive, nationwide scale, involving federal and local actions, thus reflecting the scale of partnership in the delivery of the same between various federal and local government entities, especially economic development departments in the UAE.
H.E. continued: "On this occasion, I would like to express my thanks and appreciation to our colleagues in the various relevant entities, who worked hand in hand, succeeded in overcoming many challenges and determined to meet the high expectations of their wise leadership."
H.E. Eng. Mohammed Ahmed bin Abdul Aziz Al Shehhi, Undersecretary for Economic Affairs in the Ministry of Economy, said: the "Bashr” initiative is one of the most important national initiatives that are in line with UAE's efforts to promote a flexible and well-developed business environment and establish the UAE as an ideal investment destination.
Al Shehhi added that the initiative will ensure shortening the time taken to establish companies, and providing a smart national platform for customers to complete their business registration from any location in the UAE within 15 minutes by simple, online transactions without the need for paperwork. Therefore, such initiative addresses investor needs and responds to UAE’s aspirations and serves the UAE's development objectives.
The signing of the agreement today is an essential step in moving from planning to creating the right environment and establishing an integrated system to activate this initiative, by providing a smart platform and integrating with all the entities involved in the establishment of business within the UAE at the federal and local levels, thus achieving the desired goals and ensuring sustainability of that platform, which will in turn provide an updated and accurate database of all businesses in the various emirates.
H.E. added that the Ministry of Economy is collaborating with the TRA to implement this ambitious initiative, along with a number of other initiatives in cooperation and coordination with various federal and local entities, to stimulate and develop an attractive and distinctive business environment in the UAE.
Meanwhile, Mohammed Bin Taliah, Assistant Director General of Government Services at the Prime Minister's Office in the Ministry of Cabinet Affairs and the Future, affirmed that the development of an incubator and a business-stimulating environment is a key direction of the UAE government, which believes that achieving comprehensive sustainable development based on a strong future knowledge economy requires strengthening the business sector in various areas.
Bin Taliah mentioned, the “Bashr” initiative is a translation to this direction through the delivery of facilities, quick and efficient processing of business creation transactions. The initiative reflects complementarity in the efforts of competent government entities, which, through this initiative offer a comprehensive service package that facilitates the customer journey and raises the levels of happiness and quality of life in the UAE.
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