UAE Students Develop Award-Winning Smartphone App To Combat ’Cyber-Bullying’ #Dubai - Dubai City Guide
Guest Posts, Link Building, SEO, Pay-Per-Click campaigns
Advanced Search
Home / News / News Archive
News Archive
   

UAE Students Develop Award-Winning Smartphone App To Combat ’Cyber-Bullying’
(20 March 2019)

 

A new smartphone app that helps combat cyber-bullying among young people and its associated campaign were awarded first place in the recent MBC Student Hack competition, hosted as part of the Dubai Lynx festival of creativity.

The app, which formed the core of the creative campaign, was developed to help people suffering from cyber-bullying to connect with certified professionals and receive personalised support and group therapy.

Canadian University Dubai, CUD, student, Nida Ali, was part of a team of innovators that developed the app. Nida and her teammates conceived the idea to raise awareness of online bullying and to create a culture of self-contentment in response to the competition’s theme of promoting tolerance, in line with the UAE 'Year of Tolerance'.

Under the banner "I am Enough", the team used the Zen Buddhism symbol, Enso, to promote personal acceptance and wellbeing, and spread the message through the use of a filter on Snapchat, a platform widely utilised by young people in the UAE.

Nida, a senior advertising student at CUD, said, "The competition brief challenged us to come up with a corporate social responsibility initiative that reflected the theme of tolerance, which led us to conduct a lot of research into the issues that young people are facing in everyday life. We found that cyber-bullying is something of a growing concern, particularly around issues of appearance, for example.

"We wanted to convey a simple but important message, that irrespective of how anyone looks, they should always know and believe in the principle ‘I am enough’. Alongside this, we wanted to create an interface that could offer anyone suffering from cyberbullying the opportunity to access professional guidance and support, and this led us to develop the prototype for the app."

Nida and the team presented their online campaign and app to a judging panel of industry professionals during the final stage of the MBC Student Hack, where they were crowned overall winners of the competition, among five other shortlisted teams.

We accept Guest Posts


DubaiCityGuide.com is owned and managed by Cyber Gear



  All fields are mandatory
Your Name
Email
City
Country
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image

     
 
email print
 

Sponsored By : PressReleaseNetwork.com           Sponsored Opportunities

       
       
   
       

Hotels hotels Check out Hotels in Dubai
Shopping shopping A complete Mall & Store Guide
Dining dining Eating out at the coolest spots
Sightseeing sightseeing Things to see & do
DCG Recommends dcg recommends Best of the best in Entertainment
News Alerts
News Alerts
Stay ahead with dubai news
dcg mobile
dcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Dubai Blog
Your space, your voice
sitemap
Sitemap
DCG at a glance