Liv., the lifestyle digital bank by Emirates NBD, convened its inaugural #Liv4Innovation during the UAE Innovation Month initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai.

The three-hour interactive event brought together over 100 university students from across the UAE to learn and engage with inspirational speakers. The topics of the sessions reflected Liv.'s brand values of being an innovator and disruptor in the banking industry and were chosen to resonate with Liv. core target customer base of millennials by focusing on self-development, creativity and innovation. #Liv4Innovation was held in partnership with non-profit organisations including ArabWIC, EDAW and OpenUAE, and was held at Youth Hub.