Mashreq, one of the UAE’s leading financial institutions, today announced it has received the Service Olympian Award for ‘Best Call Centre 2018’. The prestigious awards are the most coveted customer experience recognition in the Middle East and celebrate excellence in customer service delivery.

Sumit Bhatia, Head of Direct Business Channel, Mashreq Bank, said: “We are pleased to have been recognized as the Best Call Centre by the Service Olympian Awards. This is a testament to the hard work of our team and ongoing efforts to provides leading service to our customers. At Mashreq, our customers are at the heart of what we do, and we will continue our commitment to providing, not only a convenient, but an enjoyable banking experience.”

Selected from a pool of hundreds of applicants, the ‘Best Call Centre’ category is awarded to the organization which has demonstrated excellence in service delivery through its Call Centre capabilities in particular. 

The Service Olympian Awards are conducted in partnership with Ethos Integrated Solutions, the region’s leading provider in delivering Customer Service Solutions. The Service Olympian Awards Programme was initially launched by The International Customer Service Institute (TICSI) with the aim of awarding Public and Private sector organizations for their successful customer service strategies.