Shukran, the middle east’s most successful retail loyalty programme rewarding over 20 million Landmark Group customers, is introducing a new gift card in the UAE allowing shoppers access to 57 brands across the Group.

Beneficiaries can purchase and redeem cards across more than 50 Landmark Group stores in the UAE, encompassing brands across diverse categories including fashion (please include brands: Centrepoint, Splash, Iconic, Babyshop, Lifestyle, ShoeMart, Home Centre, Max, Home Box, Shoe Express) footwear and accessories amongst many others.

The all new gift card can be topped-up with any amount and will be valid for 12 months, with customisable cards available for corporate use.

Commenting on the launch, Rahul Jagtiani, Group Director - Landmark Group said: “In today’s rapidly evolving retail environment we are constantly looking for new ways to add value to all the lives we touch. This gift card allows us to be part of all the great moments and celebrations that make up our customers lives. As a Group we cater to every member of the family with a truly diverse portfolio ranging across fashion, home, hospitality and so much more. This card will complement the gifting culture that thrives in the UAE and is undoubtedly a growing trend in today’s digital economy.”

In addition to being redeemable at the spectrum of stores and platforms across the Group the gift cards also allow customers to earn Shukran points when redeemed online or instore.