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Atlantis, the palm to gear up for Arabian Travel Market (ATM) 2017
(13 April 2017)


Atlantis, The Palm (ATP) announced today its participation at the Arabian Travel Market (ATM 2017) under the umbrella of Kerzner International, the international developer and operator of destination resorts and luxury hotels, which will take place at Dubai International Convention and Exhibition Center, from the 24th - 27th  April.
Located on Stand HC0230 in the Sheikh Saeed Arena, Atlantis, The Palm, will unveil a range of unique summer packages alongside highlights of its new developments. 

 “ATM is the Middle East’s premium travel and tourism show and it represents a perfect platform to showcase our latest announcements and developments. 2017 has started on a great note with the resort witnessing a growth. This not only reflects our commitment to serve the needs of guests, but also cements our leading position in the world,” said Serge Zaalof, Chief Operating Office, Atlantis Resorts and Residences. 

“Tourism is a key pillar of the economy of Dubai, and we are incredibly proud to build on this growth through our fine offerings,” added Zaalof.  “Dubai has evolved into a multifaceted destination with many things to offer both corporate and leisure visitors. At Atlantis, the Palm we are making huge investments to continuously enhance our innovative and unique offerings, thus supporting the tourism growth in the UAE” concluded Zaalof.

Inspired by the mesmerising Ambassador Lagoon at Atlantis, The Palm, the mezzanine level of the stand features four aquariums filled with colourful marine life and Atlantean artefacts. In addition, a giant 5x3 metre screen will display Atlantis social media posts where guests will have a chance to win a three night stay at Atlantis, The Palm. 

This year at the ATM, the stand for Atlantis, The Palm will offer an interactive experience to guests who can discover the new resorts, soon to be part of the Atlantis brand, with large interactive touch-screens. To experience a world away from the everyday, the Atlantis Virtual Reality Zone will immerse guests in a variety of Atlantis experiences, from the Zoomerango ride at Aquaventure to dining underwater at Ossiano.

The leading entertainment resort will also promote its tried and tested Aquaventure brand campaign ‘You’re Different in Water’, which was launched in 2016 and has won a silver Effie (effectiveness award) and Campaign of the Year at The Leaders in Hospitality Awards 2016. The campaign has been extremely effective, spearheading an 11 per cent growth in admissions for Aquaventure and 15 per cent for The Lost Chambers Aquarium. The campaign is going to get bigger and better this year with a host of new additions. 

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