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Why Business Owners Must Consider Having Wayfinding Signage
(14 October 2020)


Directing many customers to your business establishment can be challenging, especially if you have plenty of competitors. But if you have the proper signage with clear directions, you can attract many people to your space.

Directional signage and wayfinding systems have become an essential element of creating an excellent customer experience. People would want to know where exactly to go without feeling confused. Signage can range from reception signs to maps for wide spaces. Today, both small and big businesses can greatly benefit from the best wayfinding signage systems to ease the flow of potential customers.

Here are reasons to invest in an effective wayfinding system for your business.

It informs people where to go

Wayfinding signage tells people where to go and how to get there. All business establishments need some sort of directional solutions, whether it is a hospital with different departments, a building with many offices, a shop with several aisles, or a store with a concealed entrance.

It establishes brand authority

Building your brand means making an effort to make your business recognizable to a wide range of audiences. It often includes below-the-line and above-the-line efforts to ensure that your brand will permeate the minds of your target customers.

In addition to the brand name, logo, marketing materials, and sales promotion, signage can also become a powerful visual marketing tool that elevates your brand story.

The best providers of wayfinding signage solutions in Dubai develop the signs that will market your brand and lead customers to you. Rest assured that all elements complement one another to project a solid front, creating a strong narrative that will attract your desired customers.

It creates excellent customer experience

Besides drawing more customers, you would want them to feel confident and at ease in their purchasing journey. Customer experience is highly valuable today - everything from the ease of moving around within your premises to the music can significantly impact how they feel and their likelihood to invest in your products and services. And if you fail to provide good service at their first visit, it would be difficult to entice them to return. But if you have a wayfinding system in place, this will give your customers a seamless experience.

Concise, clear, and creative signage will let people enjoy finding their way to your store. They'll be delighted the moment they enter your premises and walk around the space without getting blitzed by confusing or unnecessary signs.

It leads to a good return on investment

Signs can function as your store's advertisement. Therefore, you have to ensure that it flaunts a superb corporate image.

People who had a great experience with the space often go back and become loyal clients. This also prompts word-of-mouth advertising. The more people that come back to your establishment, the more rewarding your investment will be.

It upholds health and safety

Signage solutions are essential for ensuring health and safety in any industry. For events with a huge crowd or in times of natural calamities, clear and accurate signs will help everyone disperse quickly and safely. They can also guide drivers and pedestrians to the proper paths to avoid accidents and other disasters.

Indeed, a strategic wayfinding system is a worthy business investment. It helps increase brand awareness, creates superb customer experience, boosts sales, and promotes health and safety. But building a system is complicated because there are plenty of things to consider. This includes factors such as the right signage font style and size, color, and design. Good thing you don't have to worry about these metrics, along with other processes involved in creating the best signage. Let the experts handle this job. An innovative wayfinding design company can help you make such decisions to create the most suitable system for your business.


Zak Zakaria is a Waymaker at dezigntechnic in Dubai who also previously worked as the company's Graphic Designer and Art Director. Zak is a creative with work experience in multiple multinational agencies such as JWT and Saatchi & Saatchi. Signage design is a family business, making Zak's personal experience with signage his longest professional commitment.

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