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Home / Features / More Than Just Movies: 5 Types Of Events Better Held At A Cinema
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More Than Just Movies: 5 Types Of Events Better Held At A Cinema

Going to movie theaters comes with numerous advantages, even with the emergence of online video streaming. Many people still prefer to go to the movies over binge-watching at home to get that immersive viewing experience.

Movie theaters provide more than just a place to watch newly released films – it also serves as a venue for different types of events. With the benefits of high-tech audio-visual systems, spacious parking spaces, and ease of access, these establishments have become a favorite venue for both corporate and personal occasions.

Aside from that, there are some theaters, like boutique luxury cinemas, that provide a one-of-a-kind experience your guests will surely remember.

Still unsure whether movie theaters will work well as a venue for the event you’re planning? Here are five gatherings that are better experienced in cinemas:

1.Birthday Parties

Movie theaters are excellent venues for birthday parties for all ages, but it is a particularly popular choice among parents with young children.

Aside from serving as the celebrant’s very first movie theater viewing experience, holding your child’s birthday in the cinema can also ensure that he remains the star for the day. This is because the theater will be responsible for most of the work. Without the stress of thinking about details like food, seating, and entertainment, you can focus on having fun with your child.

2.Corporate Meetings

Corporate meetings require a quiet space that is also ready for audio-visual presentations. In this aspect, movie theaters fit the bill perfectly.

Thanks to new, more comfortable chair designs, high-end screen and speaker systems, and stadium seating, theaters can accommodate almost every type of corporate event. Just imagine watching drone footage shot real-time on the big screen while enjoying the gourmet food of your choice.

Aside from that, these establishments are relatively more affordable than hotels.

3.Corporate Holiday Parties

Work-life balance is crucial in maintaining a healthy work environment for employees. This is the key reason why holiday parties have become indispensable among companies, no matter what their size.

As with business meetings and work-focused events, a company’s social gatherings during the holidays can become elevated when held at a movie theater. In fact, this type of event is something that even the employees’ families get to enjoy, especially if the film to be shown follows the theme of the occasion.

For instance, some luxury cinemas offer private screenings of classic films like “White Christmas” and “How the Grinch Stole Christmas” to boost your workforce’s Yuletide spirits. Add to that the cool and relaxed ambiance plus a jolly dress code, and you’ll have yourself a merry holiday party everyone will remember.

4.Product Launches

Introducing a new brand or product also works better when done in theaters. Thanks to the big screen and surround sound system, you can easily captivate your audience. Your new product will surely leave a mark. You also get to leave a great first impression, especially when the event is planned with precise timing (e.g., the same time as the release of a new movie).

5.Fundraisers

Be it to raise money for charity or to fund a rising group of talented people, film screenings have become a popular option for fundraising events because it is fun and highly effective.

Below are some film fundraising ideas you should try out:

Advance Screenings

Advance screenings help you take advantage of the hype a new film brings to your community. By capitalizing on the fame of the movie during its first weekend, you should be able to get more attendees and raise more funds.

Private Showings of “Cult Movies”

A private showing of films with a strong cult following can help ensure that you get a fully booked cinema. Since these films typically have large fan bases that are highly dedicated to the culture, you can reach beyond your usual supporters and broaden the scope of your fundraising event.

In most cases, these films attract young adults, which leads to a better turnout. To make it even more attractive to the fan base, try out a variation which involves a movie marathon and a costume-wearing event.

Boost Your Event Attendance with Cinemas

Private cinema hire is an excellent event venue option for various occasions. When planning an event, it is important that you think outside the box and consider all the possibilities to make the most out of the gathering. Movie theaters can ensure a better guest turnout and, ultimately, help your event achieve – if not surpass – the goals you have set.

AUTHOR BIO

Paul Fox is the Director of Roxy Cinemas under Meraas Group/DXB Entertainments. Roxy Cinemas currently has five Dubai locations: The Beach, La Mer, City Walk, Box Park, and Bollywood Parks.



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