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DSF 2009 Highlights

The theme for this year’s DSS reflects a combination of Dubai’s attractions and those that DSS will organize till August 14. Apart from the Signature Events, a core attraction of DSS, numerous other new events are being slated this summer. Signature Events • World of Stories (June 12 - June 23) Mercato • Sheila And Abaya Fashion (June 27 - June 30) BurJuman • Art Oasis (July 9 - July 15) Wafi • Collectors (July 27 - August 7) Wafi • Middle East Junior Chef Of The Year 2009 (July 8 - July 14) Oasis Centre • Kids Fashion Week (July 24 - July 30) Deira City Centre • Kids Olympic Games (July 16 - July 22) Dubai Marina Mall • Min Bladi Al Emarat (July 1 - July 10) Dubai Marina Mall • Photography Exhibition 2009 (August 6 – August 13) Deira City Centre Other attractions and new additions DSS Beat the Heat: Dubai Summer Surprises takes to the outdoors this year with an all-new event titled ‘DSS Beat the Heat’. Over the summer, DSS visitors and residents in Dubai will have access to the beach at Jumeirah Beach Residence with innumerable activities designed to raise the concept of leisure to a completely new level. Located at JBR, the Beach Blast area is secured and has one side facing the blue waters of the sea. The main components of the event are the Spa & Relaxation Area, the Rent-a-Tent, the Inflatable Zone, Kiosks and Specialized Service Area, the Beach Games Area, and a Sporting Activity Area. Modhesh The ever-smiling bubbly mascot of DSS is back this year to present a host of surprises for children in Dubai. As the unmistakable face of summer fun and entertainment, Modhesh will be meeting his friends in malls and select places to hand out DSS goody bags and pose for pictures. Children can also watch him during many of his stage shows and other meet and greet activities. Modhesh World - 37,000 sq. metres of non-stop excitement Celebrating its tenth year this DSS, what was formerly known as Modhesh Fun City has undergone a massive conversion, and will now be officially called Modhesh World. Envisioned to raise the standard of indoor entertainment to the next level, Modhesh World aims at providing an exhilarating experience with exciting new concepts, more educational interactive exhibits, and spectacular events featuring regional and international shows. In an effort to reach out to more children and their families, Modhesh World has reduced entry fees this year for the children’s tickets to only AED 15. Shows, Musicals, and Concerts This DSS, children and families can look forward to a host of international cartoon shows including the Hello Kitty Jungle Party, Imagine with Elmo, Bob the Builder and the Sunflower Sailor, in addition to the internationally acclaimed Disney High School Musical 2. Also in the line-up are the African Children’s Choir and Dubai Voices, conducted by youth in Dubai. A concert featuring chart-topping band Keane is also on the itinerary for music lovers. An exclusive show also awaits mall goers to Dubai Festival City. The House of Illusions features The Spiegel Tent, a spectacular traditional venue that will host a unique family show of illusions, surprises, comedy and live music all served together with a three-course family meal. Showcasing the world’s top international talent such as Andrew Van Buren, the international illusionist, the House of Illusions promises to be a spectacular showing this summer. Spa Packages The ‘DSS 2009 Spa Packages’ is a unique concept that allows visitors and residents to discover some of the finest spa havens offering premium therapies and treatments at discounted rates. This happens only during summer, and this year, the Dubai Summer Surprises has collaborated with over 30 spas to provide every visitor a refreshing experience. Summer Retail Promotion and Raffle Draws Around 4000 retail outlets are expected to participate in this year’s DSS with offers of up to 75 per cent and more on a wide range of leading international brands. Additionally, shoppers can also look forward to the Dubai Shopping Malls Group Mega Raffle that will give away grand prizes and shopping vouchers worth millions of dirhams. Shoppers should also look out for the ‘The Big Brands Carnival’ that throws open its sale of luxury designer fragrances, bath and body cosmetics, accessories, crystal and related gifts for men and women from June 17 to June 21 at DWTC.



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