10 Email Marketing Do’s and Don’ts
Despite the shiny glory of Pinterest, Instagram, Twitter and the Facebook, email is not dead. But the thing is that you have to remember that you’ve got only a few seconds to create a good impression on your subscribers. Even if you did everything right, email marketing campaigns can strongly drive conversions. We live in the age of social media, and just admit it, it is quite easy to underestimate the value of the old-fashioned email marketing.
The majority of people who use different social media channels such as Facebook, Twitter, Instagram know how significant and how influential these communication and marketing tools may be. This is why it becomes increasingly easier to forget and even somehow to abandon the power of email marketing at this moment.
Although, email marketing is still one of the easiest and transparent way to communicate with mature and new customers. It is also very important to build smart email marketing tactics which will allow to grow brand awareness. Because this will help you promote your business’, blog’s or company’s news among customers and subscribers.
Smart email marketing strategies aims to boost your outreach and show that the number of your readers/subscribers is about to the number of people you would like to reach. But what are these magic tools which will help us boost engagement, optimize deliverability, and increase the opens, clicks, and conversions for your emails?
Just think about it: How many times have you pushed half a dozen messages with your colleague to schedule a meeting one day before the meeting? How many hours of your life did you lose trying to analyze messages that are not in the same keyword? And how many tasks did you interrupt today to answer a note that just got in your Inbox? When you reckon how many issues and concerns email can pose – and how this influents the financial situation in your company – you can begin to think about some ways of solving these problems and you may find how much this tool can hinder your organization’s ability to get things done.
But we see cause for hope: as soon as you get rid of some bad email habits you will get back to a state of efficiency without giving up email altogether. And to consolidate this knowledge please convince your co-workers to do the same.
To manage your email reputation, these do’s and don’ts will ensure that you keep sending email that people want to receive, have positive subscriber reactions to your mail, and ensure that no spam filters view your mail as junk, successively escaping the dreaded blacklists.
Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor.
