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Top Reasons Why You Should Get A Pro To Shoot Your Cars

If you are in the business of selling cars, then you would know how important it is to show how beautiful your products are. That is why car companies invest in having professional photographs taken to ensure that their vehicles are showcased in the best possible light.

Whether you use them for advertising, client communications, or marketing purposes, you should make sure that you have a professional photographer take photos of your cars.

A Master Behind the Lens

Car manufacturers pour billions in building cars. It takes years to conduct research and development just to come out with a single model. When one finally reaches the launching stage, big bucks are again shelled out to attract customers and eventually lead them to drive these cars home.

The automobile industry is driven by customer perception. How the target market sees the product will significantly impact its sales. To say that these vehicles should make a good first impression is an understatement. Every car marketer’s dream is to make customers fall in love with their cars at first sight.

That is why it is imperative that car photos are taken professionally. Gifted photographers can make it look like these vehicles are all revved up and ready to go even while standing still. They have the experience and expertise to know the different factors that make up a perfect car shot.

Whether you are the authorized distributor or a local car dealer, excellent automobile photography will surely help boost your brand and your business. Here are some stellar reasons why you should invest in getting a professional photographer shoot your cars:

1. The right timing

A professional photographer will know the right ingredients to cook up amazing pictures. For one, it means shooting at specific times of the day.

Depending on the brand photography guidelines or the client brief, an automobile pictorial might need to be scheduled at the break of dawn or when dusk settles.

For example, a few minutes before sunrise or sunset would be the best moment to shoot the car. This is so you can achieve that perfect soft light on the paint.

A photographer will also know how to manage taking shots in different weather conditions such as finding the correct white balance when taking pictures in the snow or adjusting the exposure during desert shoots.

2. An eye for detail

Exterior stills can be quite tricky to shoot since objects can reflect on the paint. So does taking pictures of particular features with reflective surfaces such as mirrors, a touchscreen center console, or shiny new mags. A pro can also spot visual noise in the background such as electrical cords, trash bins, or anything that can ruin the shot.

A professional photographer will know how to deal with these concerns. Their keen eye for detail, combined with years of training and experience can spot possible problems and address them accordingly.

3. Moving images

If photographing a vehicle on a standstill in a studio can be challenging, how much more if it were moving in an outdoor location?

A normal person with a phone camera cannot do a speeding Aventador justice. It will take photography prowess to capture the soul of a Gemera in motion or immortalize on camera the powerful horses that spur the Bugatti Chiron.

Professional photographers risk life and limb (picture this example: hanging out of a moving truck while shooting alongside a speeding car) just to get the perfect shot. They get the job done through proper preparation, technical know-how, and passionate dedication to the craft.

The Big Picture

Shooting cars is not a walk in the park. You need to consider a lot of factors before you can get that breathtaking photo. It involves technical expertise and years of experience.

No, not just any Tom, Dick, or Harriet can bring that new car out to the parking lot and shoot it with a smartphone. For amazingly dynamic automobile photos, you need a professional photographer to score some winning shots.


American artist Shea Winter Roggio is a documentary and fine art photographer living in Dubai, UAE. Shea Winter Photography LLC provides documentary, editorial, and commercial photography services, along with video, television, and film production services, and retails photographic souvenirs such as fine art prints, canvas, and frames.

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