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The Intricacies Of Digital Map Design In Dubai
Just as 3D signage in Dubai requires expert designers, so does digital map design. In both the UAE and around the world, digital mapping is becoming a more popular option as businesses, organisations, and governments recognise the importance of creating maps that are informative, creative, and easily customisable.
To learn more about the growing popularity of this style of mapping, read on to learn about the intricacies of digital map design in Dubai.
A digital map is not only an information diagram, but it also must be a personal communication tool. Therefore, top-quality digital map design blends creativity with practicality in order to produce something that is both usable and communicative. Digital maps are formed by collecting data that is then gathered and formatted into a virtual image.
As the world becomes more interconnected, digital map designers have to find ways to communicate important information to those who speak different languages and come from diverse cultures. For example, creating iconography for a digital map means designing something that can be shared with a worldwide audience.
In Dubai, digital maps must be tailor-made in order to present both the beauty and complexity of the metropolis. This can only be achieved through expert human design.
In order to create a useful digital map, several characteristics need to be considered.
First and foremost, a digital map needs to have clarity, ensuring that it can adequately convey its message. This requires a full examination of the map's objectives, as well as the most critical points.
The map must only contain details that are relevant to these overall objectives and forgo anything irrelevant so as not to overwhelm a user. The best digital map design reduces the data presented to a minimum, without omitting any required information.
Additionally, the map must have a clear order that makes it easy and accessible to use. This requires designers to avoid producing areas that are cluttered and complex and to ensure that any auxiliary map elements are not over-emphasised. Similarly, the design elements (colours, fonts, etc.) should be employed to bring attention to the most critical information.
The elements on the digital map must be balanced and harmonious, providing both an aesthetically pleasing and useful map experience. Balance can be achieved through a creative process that centres the map appropriately and expertly employs design elements to make it visually appealing.
Likewise, contrast in the design elements (line weights, font characteristics, and colours) can significantly help achieve balance and harmony.
If devised by expert designers, digital maps have several significant benefits over traditional paper maps.
The principal benefits are related to the functionality and the sheer amount of mapping data available for digital maps. With digital mapping, a user can zoom in and out of the map to find out more information about the locale, places of interest, and transportation options. Digital maps can also be created with various layers of information which helps to provide a personalised, customisable experience for individual users.
For the producers, using digital maps is beneficial as they can easily be updated without any users noticing. Designs of digital maps can opt to include additional elements such as location pins, traffic data, real-time mapping, parking information, and location opening hours – anything that enhances a user's experience.
Is your business or organisation looking to create a digital map? What do you think are the benefits of this type of mapping tool? What do you foresee are the biggest challenges?
Let us know your thoughts and relevant insights in the comments below!
AUTHOR BIO
Zak Zakaria is a Waymaker at dezigntechnic in Dubai who also previously worked as the company's Graphic Designer and Art Director. Zak is a creative with work experience in multiple multinational agencies such as JWT and Saatchi & Saatchi. Signage design is a family business, making Zak's personal experience with signage his longest professional commitment.
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