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E-Commerce Strategies To Help Grow Your Business

Ecommerce sales continue to grow at a rapid pace across the US and by 2017; there was over $440 billion in sales in the ecommerce market. So it only makes sense that many companies are struggling to figure out how to cash in on this boom. If you have a company and are looking to break into ecommerce, here are a few things you can try:

Target your audience

Whatever your product or service, you must learn to define your ideal audience and target your marketing towards them. Ecommerce is all about establishing a niche and designing a site that will help you reach an audience looking for, or willing to respond to, this niche.

Give a one-of-a-kind experience

Visitors to your website are familiar with what companies can offer them and are now looking for more than just a shopping site. Instead, they want unique experiences that cater to them and their interests. You can tap into this market by using analytics to generate product selection and a customized shopping experience that will even offer individualized promotions. These tactics will help to increase your overall conversion rate.

Tailor your browsing experience

Your site’s look and feel will inform your visitors’ browsing experience and how they interact with your company. Visitors to your site should be able to instantly understand what is on offer and how to buy it. For example, JJ’s House uses clear branding and vibrant design to showcase their assortment of dresses, accessories, and formal wear. Visitors hitting the site will immediately see the products on offer, as well as any ongoing promotions that may encourage them to delve a bit deeper into the site.

Understand your buyer

You must identify your main types of customer groups and understand how to draw them into your site by identifying their wants, needs, and requirements. You do this by creating buyer personas. These personas optimize your site for your visitors and make your business seem like it’s all about them and not about you, which is essential when trying to make a sale.

Create a beautiful design

Your site should speak to your buyer immediately. It should be, simply put, beautifully designed. This is because a beautifully designed website sell much better than ugly ones. It adheres to the same concepts as a physical storefront: if your store is run down and unkempt, people won’t stick around to see if the products are good. The same applies for your website. VeryVoga is a good example of beautiful, practical design that clearly guides the customer to where they want to go while establishing a professional, slick vibe.

Figure out what’s important

Like the fold of a newspaper, you need to know exactly what your visitors are going to see when they first land on your site because it’s the most important thing they will encounter. Your website needs to communicate to your user what’s important and what they should do next. Every page on your site should clearly demonstrate to the user what’s expected of them or what they should do. That way, the user never feels lost, which could frustrate them and push them away.

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