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Why Your Website Isn’t Ranking and How a Web Design Agency in Dubai Can Fix It
Starting a business in Dubai is a big step, but if your website is not ranking on Google it's a major obstacle that many business owners face after launching a site across Dubai and UAE. Despite investing hefty amounts and efforts on website visuals, and still not showing up in the search engine, it might be due to the SEO errors in the website. As the Dubai market is highly competitive, even minor mistakes can break your online performance. That's why smart business owners choose to collaborate with a result-oriented web design agency in Dubai. With the right strategies, they make your site appealing to users as well as allow search engines to discover and rank it to the top.
In the article, I will let you know the common reasons your website is not ranking and how you can overcome them by taking the right moves.
You may have good website visuals, but here are some SEO issues in the website due to which Dubai business not shown up in Google.
The good site navigation helps Google to crawl websites easily. The site with cluttered menus, broken links and orphaned pages frustrate the search engine and it will end up discovering less pages of the website.Clean, logical structure not only improves user experience but also signals trustworthiness to search engines, enhancing visibility and long-term SEO performance.
The most common search device is mobile among UAE citizens so Google prefers mobile-first indexing. If your site layout has display errors on mobile and non-functional buttons and bad experience on various mobile devices, Google is less likely to show your site to users.
Google lowers rankings if a site takes too long to load. This is because to maintain good user experience as those websites have high load time generally have more bounce rate. Load time is affected due to the heavy themes and plugins, unoptimized visuals and poor server choices. Working on these metrics improves website performance.
A website with good content but lacking hierarchy in the content that helps Google to understand what the page is about, may suffer ranking in search engines. The website pages optimized with diverse heading tags, meta tags, and NLP keywords help search engines read the page content and find out the contextual relevance of the page with a query on Google. This way the site ultimately ranks on keywords.
In Google ranking phenomenon there is a common phrase, the content is king and Google still counts this as an important ranking factor. Poor quality content that does not fulfill the query intent increases the bounce rate and negative signals to search engines.
If your business operates in Dubai and you're not utilizing the power of local SEO Agency Dubai, you will lose potential rankings and customers. Businesses that ignore Google Business Profile (GMB) and have less or negative reviews send Google and users negative signals about your business, as a result rankings dropped. So optimizing for local SEO services help your business to stand out among nearby customers in Dubai.
Creating a website and not optimizing it from the start for search engine ranking is a major issue. Considering a technical SEO for website design and development saves you in the long run. For instance having a check on url optimization, SSL certificate and choosing modern content management system (CMS) make your site secure.
We have identified the common reasons that might impact business in Dubai and now we will look into how choosing the right agency can help achieve ranking goals. The professional web design agency focuses not only on creating a powerful design but planning strategies while designing a website that is good for users and Google.
The expert team in agencies focuses on SEO-friendly web design. They make your UI/UX extremely engaging and powerful that engage users to stay longer on your site which reduces bounce rate which Google considers as ranking factor. With their premium designs they build trust among the audience.
In addition to this, they offer responsive web design solutions and technical SEO expertise. Around 95% searches on Google are on mobile so Google does mobile-first indexing for sites. They ensure your site performs well on all devices such as smartphones, mobile, tablets, and even desktops by utilizing responsive frameworks like Bootstrap or Tailwind CSS. Their core work is also on mobile speed optimization by compressing heavy images, minifying CSS/JS, implementing lazy loading, and ensuring the site meets Google’s Core Web Vitals. Apart from this they write SEO friendly code, implement a schema that makes it easy for search engines to crawl and read the content.
Finally they also have expertise in content marketing and local SEO practices. They integrate CMS platforms like Wordpress and Webflow that are easy to maintain so that you can easily update content on your site without complicating SEO efforts. Their local SEO services thrive your business in nearby searches in Dubai or other local areas by setting up GMB profile, Google Maps and integrating Arabic content where required.
With professional agency support for your business your website ranks higher on Google. Their continuous support maintains your SEO efforts and makes the site irresistible on SERP.
Though you can choose agencies operating in other regions, collaborating with local agencies for the online business growth brings some benefits. Here are some reasons you should consider a local web design agency to elevate your business potential.
Local agencies have deeper insights of Dubai core values and they know how to address customer pain points from diverse regions. Their aesthetic design and the Arabic language support helps build trust of locals and the expats alike.
Agencies in Dubai are well aware of the tactics and the right strategies that dominate business on SERP. They plan comprehensive, data-driven strategies specific to your business which include listing sites in Dubai directories and optimizing sites for local keywords, and “near me” mobile searches. With this approach business outrank competitors in SERP.
Working with agencies locally in Dubai offer quick meetings, revisions and smooth collaboration throughout the project. Whether you need to discuss new ideas or want some changes in the ongoing project, a team in Dubai is more accessible and best aligned with your time zone.
Everything required for successful digital presence on Google from design to SEO should be planned strategically and optimized from the very start of launching the site. The success does not only depend on the appearance of the website though the visuals are really important but the website functionality, its performance, its navigation and how search engines discover and understand its content is a crucial factor in determining the website ranking on top of the SERP. Many agencies in Dubai claim professional services but few are actually result oriented. One among them is DigitalsetGo that helps various businesses across UAE to outrank their competitors and dominate Google SERP to win the trust of their audience.
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