Guest Posts, Link Building, SEO, Pay-Per-Click campaigns
Advanced Search
Download our Media Kit




Home / Features & Articles / iWorld by Sharad Agarwal
iWorld by Sharad Agarwal


Every CEO needs to understand SEO unless he/she is living in the stone age!

Search Engine Optimization (SEO) is the process of improving the quality of traffic to a web site from search engines via organic or algorithmic search results. As an Internet marketing strategy, SEO considers how search engines work and what people search for.

Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

A professional organisation would typically deploy the following tools for implementing SEO:
  • Rank Check Tool: Checks the ranking of your website/webpage across popular search engines

  • Web CEO: Gets the list of key words and key phrases that will bring most targeted visitors to your site and measures the effectiveness of the website

  • Google Webmaster: The tool answers all crawling and indexing questions that enhance and increase traffic to the site, and connect you with your visitors

  • Google Analytics: Helps to gain rich insights into website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more

  • Link Popularity: Checks the link popularity status of the web site on search engines and compares it to other web sites on the Internet

  • Text Analyzer: Provides information on the readability and complexity of a text, as well as statistics on word frequency and character count

  • W3C HTML Validation: This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc

  • W3C CSS Validation: Helps Web designers and Web developers check Cascading Style Sheets (CSS)

  • W3C RSS Validation: Checks syntax of Atom or RSS feeds

  • Website Grader: A tool that measures the marketing effectiveness of the website

  • XML Sitemap Generator: Creates an XML sitemap that can be submitted to Google, Yahoo and other search engines to help them crawl your website better

  • Xenu’s Link Sleuth: Checks Web sites for broken links. Link verification is done on "normal" links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets

If all of above sound like French to you, ask for professional help. Contact

email read out aloud


  All fields are mandatory
Your Name
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image

The Internet of Things: What It Is and Why You Should Care
Mobile Site vs Dedicated Apps
How The Internet Has Changed Our Lives
2013 - ONLINE, IT IS
Twitter Power
Is Your Business Mobile?
20 Ingredients For Building An Amazing Website
My Favorite Sites
Context is King (Commiseration to Content)
Grow Your Business with QR Codes
The Future Web
Go Green With Cloud Computing
How Many Languages Does It Take To Stay Competitive Online?
2011 - Future Bytes
Online Shopping for Holiday Season
The Twitter Addiction
iPad – The Killer APPliance
e-retailing : The Competitive Advantage
CONNECT to the world with Facebook
Mind vs Media: What the Internet Is Doing to Our Brains
‘Go Green’ at Work
So You Think You Are Tech Savvy?
TigerText: Cover Your Tracks
The Awesome power of Google, Explained
Twitter’s Business Model
iPad - Between A Smartphone And A Laptop
2010: Time to ‘Go Green’
2010: Go Green with Eco-Friendly Gadgets
Mobile Marketing Is Here To Stay
2010 – No cash, No problem!
Brands that Tweet
Web 2.0 to Web 3.0: The evolution of the Web
Going Green Is Easy
Search Engine Reputation Management
The concept of ‘FOREVERISM’
Stay Connected with Twitter
SELLSUMERS - If saving is the new spending, then selling is the new saving
How To Reduce Your Carbon Footprint?
Do You Tweet?
So, you have designed your web site, WHAT NEXT?
To Bing or to Google? That is the Question!
E-Transparency: The Way The Web Is Going
The Resurgence of ‘Tribal Marketing’
Go Green Now
Network, Network, Network
Which is more ‘Green’, paper or digital?
No Clicks Required: A Glimpse Into The Future
Five Cost–Effective Tools for e–Marketing
Why ‘Go Green’?
The Case for Self Serve Display Advertising: Low cost – HIGH IMPACT
In Times Of Recession, Go Online

Back to top


Hotels hotels Check out Hotels in Dubai
Shopping shopping A complete Mall & Store Guide
Dining dining Eating out at the coolest spots
Sightseeing sightseeing Things to see & do
DCG Recommends dcg recommends Best of the best in Entertainment
News Alerts
News Alerts
Stay ahead with dubai news
dcg mobile
dcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Dubai Blog
Your space, your voice
DCG at a glance