Guest Posts, Link Building, SEO, Pay-Per-Click campaigns
Advanced Search
Home / Features & Articles / iWorld by Sharad Agarwal
iWorld by Sharad Agarwal

Network, Network, Network

Social networks are seen as keys not only to individual success, but also to achieving organisational goals

In the real estate market, the key is Location, Location, Location. In the internet world, the USP is, NETWORK. The web has gone social and even the Fortune 500 Companies are using social networking sites to promote their online presence.

There’s a lot of buzz surrounding social networks these days and companies have been quick to get in on the action by establishing profiles on these web sites to promote their products and services. While social networks can indeed be great vehicles for business, it’s important to know which networks are worth your time and how to take advantage of their various features.

Some major global organisations are making key investments in social networks and are integrating networking approaches into existing services. Here are some recent acquisitions:

Rupert Murdoch's News Corp. purchased Intermix Media, owner of networking portal MySpace.com, which is already the fifth most popular U.S. domain on the Internet.

Yahoo, which bought eGroups a few years ago, recently bought Flickr and has now launched Yahoo360 as "one place to keep the important people in your life connected to you" by sharing a blog, photos, recommendations, and opinions.

Amazon, which has been pursuing a social network approach to marketing from its very inception, has invested in 43 Things.

Monster Worldwide, the recruiting service, bought Tickle, a popular testing and matchmaking site.

It is high time that businesses in the Middle East start capitalizing from the growing popularity of social networking sites such as Facebook, Twitter, Ryze and LinkedIn. Networking sites can build brands and drive targeted customer traffic to destination sites. It is becoming increasingly important to analyse the engagement matrix and efficiency of the Facebook applications in building online communities. In general, business networking sites let you search for contacts in your field, create online address books, and participate in forums.

Facebook is the second most-trafficked PHP site in the world and one of the largest MySQL installations anywhere, running thousands of databases. Facebook has built a lightweight but powerful multi-language RPC framework that allows us to seamlessly and easily tie together subsystems written in any language, running on any platform.

Some of the popular applications being integrated in the web portals include 'Top Friends', 'Super Wall', 'Living Social', 'Causes', 'Marketplace', 'MyCalendar', 'iLike', 'Videos', 'Movies' and 'Music'.

Users of current generation Windows Mobile 6 phones and Blackberries can also use the Facebook applications. The mobile users can upload video to their Facebook pages directly from a phone. Users can also create wall posts, share photos, send messages and update profile pictures from the application.

We can see where online social networking is taking us-toward greater specialization in content, localization, and interoperability with mobile devices (with the incorporation of their functions into major portals and search engines).

Certainly, the recent crop of social networking sites is moving the Internet along in its continuous quest to reinvent itself, perpetuating the permanent tension between commercial media forces that tend to want to organize the Internet on behalf of its users and savvy grassroots forces that want to use the Net as a forum for self-expression.

Send your views to sharad@cyber-gear.com

email read out aloud

 

  All fields are mandatory
Your Name
Email
City
Country
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image

     
 
Archive
The Internet of Things: What It Is and Why You Should Care
Mobile Site vs Dedicated Apps
WHY YOUR BUSINESS NEEDS RWD?
How The Internet Has Changed Our Lives
2013 - ONLINE, IT IS
Twitter Power
Is Your Business Mobile?
20 Ingredients For Building An Amazing Website
My Favorite Sites
Context is King (Commiseration to Content)
Grow Your Business with QR Codes
The Future Web
Go Green With Cloud Computing
How Many Languages Does It Take To Stay Competitive Online?
2011 - Future Bytes
Online Shopping for Holiday Season
The Twitter Addiction
iPad – The Killer APPliance
e-retailing : The Competitive Advantage
CONNECT to the world with Facebook
Mind vs Media: What the Internet Is Doing to Our Brains
‘Go Green’ at Work
So You Think You Are Tech Savvy?
TigerText: Cover Your Tracks
The Awesome power of Google, Explained
Twitter’s Business Model
iPad - Between A Smartphone And A Laptop
2010: Time to ‘Go Green’
2010: Go Green with Eco-Friendly Gadgets
Mobile Marketing Is Here To Stay
2010 – No cash, No problem!
Brands that Tweet
Web 2.0 to Web 3.0: The evolution of the Web
Going Green Is Easy
Search Engine Reputation Management
The concept of ‘FOREVERISM’
Stay Connected with Twitter
SELLSUMERS - If saving is the new spending, then selling is the new saving
How To Reduce Your Carbon Footprint?
Do You Tweet?
So, you have designed your web site, WHAT NEXT?
To Bing or to Google? That is the Question!
E-Transparency: The Way The Web Is Going
The Resurgence of ‘Tribal Marketing’
Go Green Now
Network, Network, Network
Which is more ‘Green’, paper or digital?
No Clicks Required: A Glimpse Into The Future
SEO for CEO
Five Cost–Effective Tools for e–Marketing
Why ‘Go Green’?
The Case for Self Serve Display Advertising: Low cost – HIGH IMPACT
In Times Of Recession, Go Online

Back to top




Hotels hotels Check out Hotels in Dubai
Shopping shopping A complete Mall & Store Guide
Dining dining Eating out at the coolest spots
Sightseeing sightseeing Things to see & do
DCG Recommends dcg recommends Best of the best in Entertainment
News Alerts
News Alerts
Stay ahead with dubai news
dcg mobile
dcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Dubai Blog
Your space, your voice
sitemap
Sitemap
DCG at a glance