Guest Posts, Link Building, SEO, Pay-Per-Click campaigns
Advanced Search
Download our Media Kit

 





Home / Features & Articles / iWorld by Sharad Agarwal
iWorld by Sharad Agarwal

Five Cost–Effective Tools for e–Marketing

The economy is most likely forcing you to make harder and smarter decisions about allocating budgets

It is a truth universally acknowledged that e-marketing is more effective than traditional advertising. And for good reasons:

  1. It is cost effective

  2. It is targeted ("fish where the fish are")

  3. The results are measureable

  4. It works 24/7

The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. What has changed is the number of options you have. With the growth of technology and the internet, it has become imperative for businesses to use e-marketing strategies to supplement their traditional marketing methods so as to generate more product sales and to reach a wider market.

Try these online tools and see how your business starts getting new leads from new markets, almost instantaneously!
  1. DIYadsOnline.com – You can design your own creative, choose your target audience and run your banner campaign for just USD 99 per month. Helps in building a brand online and generating new prospects for business.

  2. MiddleEastPostBox.com – You can run targeted and personalized email and SMS campaigns to ‘Opt-in’ subscribers in 16 Middle East countries. Generates qualified leads within minutes and helps promote special offers and services.

  3. PressReleaseNetwork.com – You can have your press release published in leading online, print and radio-TV outlets. The online media monitoring report provides tracking URL’s for your press release within 24 hours. For USD 350 you can reach over 550 publications in 14 Middle East countries.

  4. MiddleEastDirectory.com – You can get Sponsored links that drive traffic to your web site for just USD 100 per month. You can also run banner advertising campaigns to jump start traffic to your web site.

  5. Google Adwords – If you have a reasonable e-marketing budget, you can generate new prospects daily from the Google Adwords program. Have a professional organisation manage the campaign for you to achieve a high ROI.

Make sure that your marketing strategy takes advantage of multiple media, resources and customer touch points to create a whole that's greater and more effective than the sum of its parts. You will know what works, what doesn't and where your clients are coming from. That way you can do more of what works, stop doing the things that don’t and constantly improve your efforts.

Many businesses are producing great results with e-marketing and its fast, flexible and cost effective nature makes it particularly suitable for small and medium sized businesses.

You are likely to get substantial results from the above tools if you have optimized your web site. It is recommended that you have your site fine tuned for SEO (Search Engine Optimisation), ensure that the site content is search engine friendly and finally, that your site is quick to download and easy to navigate.

Always remember, on the web, competition is only a click away!

Send your feedback/comments to sharad@cyber-gear.com.

email read out aloud

 

  All fields are mandatory
Your Name
Email
City
Country
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image

     
 
Archive
The Internet of Things: What It Is and Why You Should Care
Mobile Site vs Dedicated Apps
WHY YOUR BUSINESS NEEDS RWD?
How The Internet Has Changed Our Lives
2013 - ONLINE, IT IS
Twitter Power
Is Your Business Mobile?
20 Ingredients For Building An Amazing Website
My Favorite Sites
Context is King (Commiseration to Content)
Grow Your Business with QR Codes
The Future Web
Go Green With Cloud Computing
How Many Languages Does It Take To Stay Competitive Online?
2011 - Future Bytes
Online Shopping for Holiday Season
The Twitter Addiction
iPad – The Killer APPliance
e-retailing : The Competitive Advantage
CONNECT to the world with Facebook
Mind vs Media: What the Internet Is Doing to Our Brains
‘Go Green’ at Work
So You Think You Are Tech Savvy?
TigerText: Cover Your Tracks
The Awesome power of Google, Explained
Twitter’s Business Model
iPad - Between A Smartphone And A Laptop
2010: Time to ‘Go Green’
2010: Go Green with Eco-Friendly Gadgets
Mobile Marketing Is Here To Stay
2010 – No cash, No problem!
Brands that Tweet
Web 2.0 to Web 3.0: The evolution of the Web
Going Green Is Easy
Search Engine Reputation Management
The concept of ‘FOREVERISM’
Stay Connected with Twitter
SELLSUMERS - If saving is the new spending, then selling is the new saving
How To Reduce Your Carbon Footprint?
Do You Tweet?
So, you have designed your web site, WHAT NEXT?
To Bing or to Google? That is the Question!
E-Transparency: The Way The Web Is Going
The Resurgence of ‘Tribal Marketing’
Go Green Now
Network, Network, Network
Which is more ‘Green’, paper or digital?
No Clicks Required: A Glimpse Into The Future
SEO for CEO
Five Cost–Effective Tools for e–Marketing
Why ‘Go Green’?
The Case for Self Serve Display Advertising: Low cost – HIGH IMPACT
In Times Of Recession, Go Online

Back to top

7531


Daily Guide

 



Hotels hotels Check out Hotels in Dubai
Shopping shopping A complete Mall & Store Guide
Dining dining Eating out at the coolest spots
Sightseeing sightseeing Things to see & do
DCG Recommends dcg recommends Best of the best in Entertainment
News Alerts
News Alerts
Stay ahead with dubai news
dcg mobile
dcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Dubai Blog
Your space, your voice
sitemap
Sitemap
DCG at a glance