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iWorld by Sharad Agarwal

Mobile Marketing Is Here To Stay

Mobile marketing is an excellent way for you to connect to your intended audience in both, an effective and cost-effective way.

 Mobile Marketing Is Here To Stay

Here are some distinct benefits:

Immediacy - Mobile campaigns are relatively easy to create and execute, with messages being delivered to recipients in a matter of seconds.
Reach - Delivery of apps to supported mobile phones is almost guaranteed, which for example, is not the case with email.
Mobility - Customers can receive apps to their mobile devices anytime and anywhere via SMS messages with links to download or via Bluetooth pods.
Affordability - The cost of sending SMS messages is very comparable to that of email broadcasting rates.  Prices drop as volumes increase.
Personalization - Personalized content is targeted to individuals who have opted to receive them.
Cross-medium form of marketing - The mobile channel is highly complementary to press, radio and TV advertising.

Mobile Marketing gives you:

  • The ability to create outstanding and cost-effective promotion campaigns even on short notice
  • The ability to reach a wider audience and expand market share tremendously without any additional effort or cost
  • The ability to build better and longer-lasting customer relationships
  • The ability to retain existing customers while enticing new customers
  • The ability to penetrate the mobile phone market and build brand awareness without having to spend a fortune on huge ad campaigns
  • The ability to reach out to customers on the go and create a highly effective two-way communication
  • The ability to integrate new, innovative forms of advertising and promotion with existing strategies without the need for large capital expenditures

Mobile Marketing Benefits:

  • Mobile marketing is easy to set up and manage even without any technical knowledge
  • It provides a casual and interactive platform for communication between businesses and their customers
  • Delivery of messages is fast and controllable
  • Response times are equally fast and are typically within 24 hours
  • Mobile marketing is cost effective, convenient to use, and reaches out to a large, growing market segment
  • It provides a means to set up profile groups and target specific groups
  • Mobile marketing can be easily incorporated with current promotion strategies
  • There is a lot of potential for intermixing with several other media platforms.

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