Guest Posts, Link Building, SEO, Pay-Per-Click campaigns
Advanced Search
Home / Features & Articles / iWorld by Sharad Agarwal
iWorld by Sharad Agarwal

Online Shopping for Holiday Season

Google's ThinkHoliday

Google's ThinkHoliday 2010 survey results reveal:

"Early shopper gets the gifts" - shoppers are researching and purchasing earlier than ever
"The connected consumer" - desktops and smartphone are integral to the purchase process of today's shopper
"New, hot products" - fastest rising search terms reveal shoppers' interests
51% of shoppers - research products online and then buy in-store
80% of smartphone users - likely to use apps

With Christmas and 2011 around the corner, now is a good time to fine tune your ecommerce web site to perfection. Here are a few suggestions:

Test your website with major web browsers

Ensure that your site performs just the same in Internet Explorer, Firefox, Chrome and Safari.

Monitor your internal search queries

Keeping an eye on what customers are searching for on your site helps you position your product mix.

Display your security badge

Ensure your checkout page and payment gateway is fully secure and you display the security logo prominently.

Make your returns and exchange policies clear and visible

Make it obvious that registering in order to checkout is mandatory.

Provide order status tracking facility

Customers shouldn't have to hunt around to find the status of their order.

Clearly define shipping times and options

Have a list of shipping options and last date to order to arrive by Christmas/New Year

Optimise your site graphics and source code to make it fast to download

Online shoppers do not like to wait. Completion is only a click away!

Use up-sell and cross-sell to push higher profit items

Get them in the door with great deals, and then offer them up-sell products that not only complement their purchase, but pad your bottom line as well!

Avoid excessive use of Flash

Mobile shoppers using an iPhone or iPad are on the rise thanks to Steve Jobs.

Invest in developing a customized iPhone App

Remember, 80% of smartphone users are likely to use apps

Contact information should be easy to find

An 800 number is a good idea.

Monitor Twitter trends and use Twitter search to keep up with the latest info

Social networks should be part of your e-marketing strategy

Last Minute Shopping Guide

Make it easy for last minute shoppers to find a gift on your site. "Gifts for her/him", "Gifts under $100″, are great ways to help customers decide on a gift.

May I recommend the ultimate online shopping site to you?

TheGreenEcostore.com

Visit TheGreenEcostore.com – Shop online for eco-friendly products while helping preserve our planet.

Send your comments to sharad@cyber-gear.com or visit www.sharadagarwal.com

email read out aloud

 

  All fields are mandatory
Your Name
Email
City
Country
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image

     
 
Archive
The Internet of Things: What It Is and Why You Should Care
Mobile Site vs Dedicated Apps
WHY YOUR BUSINESS NEEDS RWD?
How The Internet Has Changed Our Lives
2013 - ONLINE, IT IS
Twitter Power
Is Your Business Mobile?
20 Ingredients For Building An Amazing Website
My Favorite Sites
Context is King (Commiseration to Content)
Grow Your Business with QR Codes
The Future Web
Go Green With Cloud Computing
How Many Languages Does It Take To Stay Competitive Online?
2011 - Future Bytes
Online Shopping for Holiday Season
The Twitter Addiction
iPad – The Killer APPliance
e-retailing : The Competitive Advantage
CONNECT to the world with Facebook
Mind vs Media: What the Internet Is Doing to Our Brains
‘Go Green’ at Work
So You Think You Are Tech Savvy?
TigerText: Cover Your Tracks
The Awesome power of Google, Explained
Twitter’s Business Model
iPad - Between A Smartphone And A Laptop
2010: Time to ‘Go Green’
2010: Go Green with Eco-Friendly Gadgets
Mobile Marketing Is Here To Stay
2010 – No cash, No problem!
Brands that Tweet
Web 2.0 to Web 3.0: The evolution of the Web
Going Green Is Easy
Search Engine Reputation Management
The concept of ‘FOREVERISM’
Stay Connected with Twitter
SELLSUMERS - If saving is the new spending, then selling is the new saving
How To Reduce Your Carbon Footprint?
Do You Tweet?
So, you have designed your web site, WHAT NEXT?
To Bing or to Google? That is the Question!
E-Transparency: The Way The Web Is Going
The Resurgence of ‘Tribal Marketing’
Go Green Now
Network, Network, Network
Which is more ‘Green’, paper or digital?
No Clicks Required: A Glimpse Into The Future
SEO for CEO
Five Cost–Effective Tools for e–Marketing
Why ‘Go Green’?
The Case for Self Serve Display Advertising: Low cost – HIGH IMPACT
In Times Of Recession, Go Online

Back to top




Hotels hotels Check out Hotels in Dubai
Shopping shopping A complete Mall & Store Guide
Dining dining Eating out at the coolest spots
Sightseeing sightseeing Things to see & do
DCG Recommends dcg recommends Best of the best in Entertainment
News Alerts
News Alerts
Stay ahead with dubai news
dcg mobile
dcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Dubai Blog
Your space, your voice
sitemap
Sitemap
DCG at a glance