Guest Posts, Link Building, SEO, Pay-Per-Click campaigns
Advanced Search
Download our Media Kit




Home / Features & Articles / iWorld by Sharad Agarwal
iWorld by Sharad Agarwal

In Times Of Recession, Go Online

Fortunes are made in good times. They're also made online in "bad times"

Look at the host of opportunities. Costs are low. Media prices are down. Rents are down. There are great deals on equipment. Talented people are available for hire at reasonable prices. Many of your competitors will fold - if not in practice, psychologically. They will attribute all their challenges to the 'bad economy' and give up, instead of actively seeking solutions and workarounds. Entrepreneurs who use their minds - and their courage, not just their intellects - will find no shortage of opportunities.

The one single industry that is slated to benefit most from the recession, in my opinion, is undoubtedly, the online industry. More and more businesses are turning to the web and realigning and reinventing their business plans to benefit from the online model. It makes perfect sense to set-up an online store with a shopping cart application and online payment gateway. Cost reduction, going global, efficiency of operations and economies of scale are guaranteed to succeed.

It is quite obvious that when people have more time on their hands they turn to the internet. That translates to a larger audience for organisations that are after a captive audience. As companies worldwide decide to cut back on advertising spend in print and outdoor media, they will still have to reach their potential customers in some way. There is a concerted effort on their part to rely on online media for its cost effective USP and the fact that internet advertising is less expensive and is supposed to be easier to understand in terms of evaluating its efficiency as there are various technologies enabling the advertiser to see how people interact with his ad on different sites.

A recession is also a time to establish bonds and hold hands with your existing clients. An online community site helps forge relationships and provides a good platform to engage creatively in a Win:Win relationship with your customers.

People are looking harder for the best price and forcing companies to work harder for their money. With house prices falling and peoples hard earned equity getting ever more squeezed, certain online estate agencies are providing a creative solution (

Online searches for the term ‘second hand’ has increased by 22% while ‘DIY’ and ‘how to’ queries increased by 25%, according to Hitwise. Some of the online businesses that are thriving in current times are auction sites (, used products sales portals (, second income generator sites (, cash back sites ( and not to forget online shrinks!

Send your comments to

email read out aloud


  All fields are mandatory
Your Name
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image

The Internet of Things: What It Is and Why You Should Care
Mobile Site vs Dedicated Apps
How The Internet Has Changed Our Lives
2013 - ONLINE, IT IS
Twitter Power
Is Your Business Mobile?
20 Ingredients For Building An Amazing Website
My Favorite Sites
Context is King (Commiseration to Content)
Grow Your Business with QR Codes
The Future Web
Go Green With Cloud Computing
How Many Languages Does It Take To Stay Competitive Online?
2011 - Future Bytes
Online Shopping for Holiday Season
The Twitter Addiction
iPad – The Killer APPliance
e-retailing : The Competitive Advantage
CONNECT to the world with Facebook
Mind vs Media: What the Internet Is Doing to Our Brains
‘Go Green’ at Work
So You Think You Are Tech Savvy?
TigerText: Cover Your Tracks
The Awesome power of Google, Explained
Twitter’s Business Model
iPad - Between A Smartphone And A Laptop
2010: Time to ‘Go Green’
2010: Go Green with Eco-Friendly Gadgets
Mobile Marketing Is Here To Stay
2010 – No cash, No problem!
Brands that Tweet
Web 2.0 to Web 3.0: The evolution of the Web
Going Green Is Easy
Search Engine Reputation Management
The concept of ‘FOREVERISM’
Stay Connected with Twitter
SELLSUMERS - If saving is the new spending, then selling is the new saving
How To Reduce Your Carbon Footprint?
Do You Tweet?
So, you have designed your web site, WHAT NEXT?
To Bing or to Google? That is the Question!
E-Transparency: The Way The Web Is Going
The Resurgence of ‘Tribal Marketing’
Go Green Now
Network, Network, Network
Which is more ‘Green’, paper or digital?
No Clicks Required: A Glimpse Into The Future
Five Cost–Effective Tools for e–Marketing
Why ‘Go Green’?
The Case for Self Serve Display Advertising: Low cost – HIGH IMPACT
In Times Of Recession, Go Online

Back to top


Hotels hotels Check out Hotels in Dubai
Shopping shopping A complete Mall & Store Guide
Dining dining Eating out at the coolest spots
Sightseeing sightseeing Things to see & do
DCG Recommends dcg recommends Best of the best in Entertainment
News Alerts
News Alerts
Stay ahead with dubai news
dcg mobile
dcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Dubai Blog
Your space, your voice
DCG at a glance