Update from Internet World – London
If the number of people who lined up to attend the Google Masterclass at the Internet World @ Earl’s Court has a story to tell, it is this. The internet is not growing, it is EXPLODING!
Web 3.0 is around the corner and the implications are diverse and real. Here are some pointers:
- Web access is getting faster and more accessible from handheld devices.
- The e-consumer is becoming smarter and asking the right questions.
- Brand engagement is not a challenge, but a must for long term survival.
- Intranet will give way to Extranet.
- Mobile search is in, web search is passé!
- Behavioral targeting is in and demographic targeting is out.
- Online models will go offline.
- M-Commerce will eventually bypass e-commerce.
- Wireless applications and devices will seamlessly integrate.
- 'Virolicty' - Word of Mouse is the new mantra, Word of Mouth is a mouthful!
There was one common denominator in all the success stories coming out this past year. Social networking sites are claiming victory. Whether it is Facebook or YouTube, My Space or LinkedIn, they all registered an average 50% growth, month on month. Online advertising is still the main revenue model of most social networking sites. The difference is that they offer behavioral targeting and not just plain demographic targeting.
The financial success of networking sites is still a big question mark. If they are not successful, they won’t let us know and if they are hugely successful that won’t tell! I guess end of the day, you have to put your money where your ‘mouse is’.
If you think the internet is a passing fad, try living without it for 3 straight days. If you live to survive, it will only be to head to a rehab centre. No wonder Betty Clinic is not admitting any more patients!
For an in depth coverage of the Internet World Exhibition, email sharad@cyber-gear.com
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| Archive |
| The Internet of Things: What It Is and Why You Should Care |
| Mobile Site vs Dedicated Apps |
| WHY YOUR BUSINESS NEEDS RWD? |
| How The Internet Has Changed Our Lives |
| 2013 - ONLINE, IT IS |
| Twitter Power |
| Is Your Business Mobile? |
| 20 Ingredients For Building An Amazing Website |
| My Favorite Sites |
| Context is King (Commiseration to Content) |
| Grow Your Business with QR Codes |
| The Future Web |
| Go Green With Cloud Computing |
| How Many Languages Does It Take To Stay Competitive Online? |
| 2011 - Future Bytes |
| Online Shopping for Holiday Season |
| The Twitter Addiction |
| iPad – The Killer APPliance |
| e-retailing : The Competitive Advantage |
| CONNECT to the world with Facebook |
| Mind vs Media: What the Internet Is Doing to Our Brains |
| ‘Go Green’ at Work |
| So You Think You Are Tech Savvy? |
| TigerText: Cover Your Tracks |
| The Awesome power of Google, Explained |
| Twitter’s Business Model |
| iPad - Between A Smartphone And A Laptop |
| 2010: Time to ‘Go Green’ |
| 2010: Go Green with Eco-Friendly Gadgets |
| Mobile Marketing Is Here To Stay |
| 2010 – No cash, No problem! |
| Brands that Tweet |
| Web 2.0 to Web 3.0: The evolution of the Web |
| Going Green Is Easy |
| Search Engine Reputation Management |
| The concept of ‘FOREVERISM’ |
| Stay Connected with Twitter |
| SELLSUMERS - If saving is the new spending, then selling is the new saving |
| How To Reduce Your Carbon Footprint? |
| Do You Tweet? |
| So, you have designed your web site, WHAT NEXT? |
| To Bing or to Google? That is the Question! |
| E-Transparency: The Way The Web Is Going |
| The Resurgence of ‘Tribal Marketing’ |
| Go Green Now |
| Network, Network, Network |
| Which is more ‘Green’, paper or digital? |
| No Clicks Required: A Glimpse Into The Future |
| SEO for CEO |
| Five Cost–Effective Tools for e–Marketing |
| Why ‘Go Green’? |
| The Case for Self Serve Display Advertising: Low cost – HIGH IMPACT |
| In Times Of Recession, Go Online |
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