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Brand Dubai, the creative arm of the Government of Dubai Media Office, is marking Emirati Women's Day 2022 with the launch of an interactive guide featuring 100 innovative businesses established by Emirati women.
Titled "By Emirati Women", the extensive guide celebrates Emirati women entrepreneurs’ distinguished achievements and their active roles in various sectors in the UAE. The unique guide was launched as part of Brand Dubai’s "Proudly from Dubai" initiative, which seeks to raise the visibility of promising homegrown businesses.
Marked annually on 28th August, Emirati Women's Day was launched by H.H. Sheikha Fatima bint Mubarak, Chairwoman of the General Women's Union (GWU), President of the Supreme Council for Motherhood and Childhood, Supreme Chairwoman of the Family Development Foundation (FDF), to appreciate Emirati women for their dedication, strength and achievements that have helped shape the nation. This year, the occasion is being held under the theme "Inspiring Reality, Sustainable Future".
Female entrepreneurship in Dubai has seen remarkable growth. Emirati women entrepreneurs have busted many stereotypes, firmly establishing their businesses as powerful engines contributing to the country’s economy. The "By Emirati Women" guide aims to support female Emirati entrepreneurs who have shattered the glass ceiling and reflect the city’s entrepreneurial success. The guide lists 100 female-owned small and medium-sized enterprises (SMEs) in the fields of fashion, food and beverages, photography, floristry, jewellery, design and event planning.
Shaima Al Suwaidi, Director of Brand Dubai, said, "The 'By Emirati Women' guide, released on the occasion of Emirati Women's Day, not only commemorates successful Emirati female entrepreneurs but also shines the spotlight on inspiring homegrown businesses in the 'Proudly from Dubai' network that have achieved remarkable success with their creative concepts. Emirati women continue to make the nation proud with their ability to take on new roles and leading positions. By setting up businesses in new sectors, Emirati women have proven they can succeed in any field they choose. The guide’s launch is a reflection of the importance that Brand Dubai places on supporting start-ups in their entrepreneurial journey."
Female entrepreneurs whose businesses have been featured in the guide expressed their appreciation for the support they continue to receive from Brand Dubai as members of the ''Proudly from Dubai" network. They said the network has helped widen the reach of their businesses among the community and added that by shedding light on their entrepreneurial experiences, the guide would serve as a source of inspiration for other women who are also keen on starting up their businesses.
"Proudly from Dubai" is an initiative of Brand Dubai that aims to tell local and global audiences the success stories of exciting and innovative businesses born and initiated in the emirate. It also narrates the story of innovation and creativity shaping Dubai’s business and entrepreneurial culture. As part of the initiative, Brand Dubai offers businesses in the network both local and international media exposure, space provision and networking opportunities.
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