‘The Internet World’ In London
Even though the temperatures outside Earls Court were hovering around 10-12 degrees Celcius, the temperatures inside were soaring high. The Internet World exhibition at London held from 1-3 May drew endless crowds, sending a strong signal to the outside world that internet in Europe is alive and kicking!
What was overwhelming to note as a Dubaite was the fact that the Dubai Media City had prime position in the exhibition and drew large crowds from Londoners who had already visited Dubai, if not for the internet then at least for the sunny beaches and everything that is packaged so well and sold as 'Dubai - The Dream Destination. The flip side of this was that business executives were more keen to discuss the height and opulence of Burj Dubai and the Burj Al Arab than the business possibilities of reaching out to the increasing number of internet savvy population in the Middle East.
The highlights of the show were definitely the keynote addresses presented by BBC News and Yahoo Europe. The future of the web is clearly going in one direction: Empowerment of the users - where they provide content and earn revenue through online sales and proportionate advertising income.
Lulu.com displayed a sound business in the making championing this business model.
Some of ‘must attend’ seminars covered the following topics:
- Web 2.0
- Analytics & Reporting
- Content Management
- Ecommerce & Payment Systems
- Email Marketing
- Hosting Connectivity & Managed Services
- Mobile-Marketing
- New products
- Online Advertising and Affiliate Marketing
- Search Marketing
- Usability & Accessibility
The Google University drew large crowds with their 45 minute no nonsense 'Adwords' seminar that got the 18 year olds and 60 year olds equally excited.
The bonus was the exhibition on the side that covered Direct Marketing. About 200 organisations drawn from all over Europe made a statement of how each of them had their differentiating strategies to survive in the same space. One that we could call MySpace!
For more information, contact:
Sharad Agarwal, CEO, Cyber Gear LLC.
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| Archive |
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| Mobile Site vs Dedicated Apps |
| WHY YOUR BUSINESS NEEDS RWD? |
| How The Internet Has Changed Our Lives |
| 2013 - ONLINE, IT IS |
| Twitter Power |
| Is Your Business Mobile? |
| 20 Ingredients For Building An Amazing Website |
| My Favorite Sites |
| Context is King (Commiseration to Content) |
| Grow Your Business with QR Codes |
| The Future Web |
| Go Green With Cloud Computing |
| How Many Languages Does It Take To Stay Competitive Online? |
| 2011 - Future Bytes |
| Online Shopping for Holiday Season |
| The Twitter Addiction |
| iPad – The Killer APPliance |
| e-retailing : The Competitive Advantage |
| CONNECT to the world with Facebook |
| Mind vs Media: What the Internet Is Doing to Our Brains |
| ‘Go Green’ at Work |
| So You Think You Are Tech Savvy? |
| TigerText: Cover Your Tracks |
| The Awesome power of Google, Explained |
| Twitter’s Business Model |
| iPad - Between A Smartphone And A Laptop |
| 2010: Time to ‘Go Green’ |
| 2010: Go Green with Eco-Friendly Gadgets |
| Mobile Marketing Is Here To Stay |
| 2010 – No cash, No problem! |
| Brands that Tweet |
| Web 2.0 to Web 3.0: The evolution of the Web |
| Going Green Is Easy |
| Search Engine Reputation Management |
| The concept of ‘FOREVERISM’ |
| Stay Connected with Twitter |
| SELLSUMERS - If saving is the new spending, then selling is the new saving |
| How To Reduce Your Carbon Footprint? |
| Do You Tweet? |
| So, you have designed your web site, WHAT NEXT? |
| To Bing or to Google? That is the Question! |
| E-Transparency: The Way The Web Is Going |
| The Resurgence of ‘Tribal Marketing’ |
| Go Green Now |
| Network, Network, Network |
| Which is more ‘Green’, paper or digital? |
| No Clicks Required: A Glimpse Into The Future |
| SEO for CEO |
| Five Cost–Effective Tools for e–Marketing |
| Why ‘Go Green’? |
| The Case for Self Serve Display Advertising: Low cost – HIGH IMPACT |
| In Times Of Recession, Go Online |
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