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Home / Features & Articles / iWorld by Sharad Agarwal

iWorld by Sharad Agarwal

Look Before You Search

Here are some interesting stats to make your search on the web more efficient.

Top 5 search engines by searches in August 2007-09-29.

Provider	Searches (000)	Share of Total Searches (%)
Google	4,199,495	53.6
Yahoo	1,561,903	19.9
MSN	1,011,398	12.9
AOL	435,088	5.6
Ask.com	136,853	1.7

So Google or Yahoo?

Yahoo rates higher in terms of customer satisfaction than Google. That's according to the annual e-business report released by ForeSee Results and the University of Michigan's American Customer Satisfaction Index (ACSI).

Google's score sunk from 81 last year to 78 in 2007; a 3.7 percent decrease. In the same period, Yahoo raised its score from 76 to 79, up 6.8 percent.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

Advertising Breakdown by Industry, July and August 2007
Industry	Total Impressions,	Total Impressions,	Change From
	August 2007 (M)	July 2007 (M)	Previous Month (%)
Automotive	7,689.10	9,528.30	-19.3
Business-to-business	13,782.20	8,713.40	58.17
Consumer goods	10,253.10	8,558.50	19.8
Entertainment	10,954.30	8,927.40	22.7
Financial services	98,697.80	95,917.20	2.9
Hardware and electronics	6,687.10	5,412.20	23.56
Health	5,427.10	3,937.90	37.82
Public services	12,908.00	14,438.80	-10.6
Retail goods and services	51,026.60	46,351.50	10.09
Software	6,822.60	5,397.60	26.4
Telecommunications	26,741.70	19,514.00	37.04
Travel	9,223.90	8,863.20	4.07
Web media	77,386.30	69,272.10	11.71
Source: Nielsen//NetRatings, 2007

Advertising Breakdown by Ad Unit Type, August 2007 (M)
Industry	Flash, Generic	Rich Media	Sponsored Link
Automotive	3,930.20	810.1	912.8
Business-to-business	755.8	41.4	11,728.90
Consumer goods	4,190.70	771.8	2,775.50
Entertainment	5,556.20	395.5	3,402.90
Financial services	20,365.70	602.5	3,292.70
Hardware and electronics	3,233.10	213.6	1,245.60
Health	2,359.20	158.3	1,515.20
Public services	2,439.00	46.1	2,480.40
Retail goods and services	6,802.80	369.1	20,232.90
Software	1,118.70	222.2	4,453.80
Telecommunications	12,102.90	187.1	2,108.90
Travel	2,501.10	123.6	3,505.00
Web media	9,797.60	183.6	26,034.10
Source: Nielsen//NetRatings, 2007

To get maximum results through search engines, it is important to get your 'Search Engine Optimisation' done through a qualified professional.

Remember, every additional visitor to your site could be a potential customer!

For more information, contact: Sharad Agarwal, CEO, Cyber Gear LLC.