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iWorld by Sharad Agarwal

Does Your Web Site Make Money?

The internet offers us many incredible opportunities and for small and medium sized businesses the web can be great for making a living. Most business owners sign up for an expensive web designing job, but shy away from investing money when it comes to increasing traffic and spending on Search Engine Optimisation. Hire an internet marketing firm to develop a search engine friendly site and help you get quality traffic to generate profit from your web presence.

There are several ways to make money online. Here are a few:
  1. Sell Products Online – You can get an online merchant account from Emirates Bank or Mashreq Bank for selling your products online


  2. Generate revenue through selling advertising – A banner advertising software can help you manage banner advertising campaigns


  3. Sell newsletter sponsorship – Build an ‘opt-in’ database of subscribers with comprehensive demographics/behavioral patterns


  4. Monetise traffic through Google Adsense Program – You can generate substantial revenue by displaying third party advertisements on your site


  5. Join an Affiliate Marketing Program – Commission Junction offers various rewarding options where you share part of your revenue with sales partners
Here are 10 FREE tools on the web that will help you manage and monitor your web site to ensure that you fine tune your web site to make money:
  1. Blogdigger (www.blogdigger.com) allows you to search, as well as subscribe to RSS feeds, on specific keywords


  2. Boardtracker (www.boardtracker.com) will track threads in forums and sends alerts on specific keywords


  3. Google Alerts (www.google.com/alerts) will send you e-mails on the keywords you select


  4. Ice Rocket (www.icerocket.com) helps you find mentions of you on the Web that Google misses


  5. Linqia (www.linquia.com) lets you search thousands of online communities via keyword


  6. Serph (www.serph.com) shows you what is being said about you across social media sites in real time


  7. Summize (www.summize.com) searches Twitter for specific keywords in real time


  8. Technorati (http://technorati.com/search?advanced) lets you search on keywords, or subscribe to specific tags via RSS


  9. Twing (www.twing.com) lets you search for forums by posts, threads and topics


  10. Net Mechanic (www.netmechanic.com) helps you optimize your site before launching a new site


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